How To Make YouTube Work: Efficiency Talk With Jerry Potter

Speaker: 00:00:00

Matthew Hughes - King of Video: We're recording and Jerry firstly

Speaker: 00:00:02

I should say thanks so much for joining me on this podcast.

Speaker: 00:00:05

We don't have, strangely enough, a funny jingle or anything like that

Speaker: 00:00:09

so I've not got to pause and say 'here's the time for the jingle.'

Speaker: 00:00:12

I just remind people that they..

Jerry Potter: 00:00:15

You want me to sing one?

Jerry Potter: 00:00:16

Matthew Hughes - King of Video: Yeah, no, you know.

Jerry Potter: 00:00:17

Well, you can sing one if you want.

Jerry Potter: 00:00:20

Oh no.

Jerry Potter: 00:00:20

I have no musical talent.

Jerry Potter: 00:00:21

I just

Jerry Potter: 00:00:21

wanted to, I wanted to be of service.

Jerry Potter: 00:00:23

Matthew Hughes - King of Video: Well, I appreciate I appreciate the offer.

Jerry Potter: 00:00:26

Maybe at some point at a conference somewhere, we can just

Jerry Potter: 00:00:28

get a group of people together.

Jerry Potter: 00:00:29

I know there's a guy that plays saxophone.

Jerry Potter: 00:00:31

There's plenty of people that are around that a musical but definitely more

Jerry Potter: 00:00:34

musical talented than is obviously.

Jerry Potter: 00:00:37

But thanks so much for coming.

Jerry Potter: 00:00:38

This is the YouTube Success podcast and it's really for people that

Jerry Potter: 00:00:43

are getting started or that have channels and they would just want

Jerry Potter: 00:00:47

to know how to grow them more.

Jerry Potter: 00:00:49

And so I was really excited when we talked largely because we had dinner together

Jerry Potter: 00:00:53

and I was fascinated by your story anyway.

Jerry Potter: 00:00:56

But then when you offered to come on the show, I thought well, I liked the

Jerry Potter: 00:01:02

idea about Five Minute Social Media.

Jerry Potter: 00:01:04

So because I've seen this in other industries as well and without going

Jerry Potter: 00:01:08

into it with right now, I want us to talk about that in this show.

Jerry Potter: 00:01:12

Before we do any of that stuff, could you introduce yourself?

Jerry Potter: 00:01:16

And I know this is always difficult to talk about yourself, but introduce

Jerry Potter: 00:01:19

yourself as best as you can.

Jerry Potter: 00:01:20

And I might just prompt you here and there as you go through your story.

Jerry Potter: 00:01:25

Yeah, so, my name is Jerry Potter and it does rhyme with the

Jerry Potter: 00:01:29

boy wizard, and I founded this YouTube channel called Five Minute Social Media.

Jerry Potter: 00:01:34

Before that, I got fired one and a half times, as I like to say, and

Jerry Potter: 00:01:38

I really wanted a way to help other people use social media to make sure

Jerry Potter: 00:01:42

that they never had to get fired or more specifically lose their business

Jerry Potter: 00:01:46

because they couldn't figure out how to market it on social media.

Jerry Potter: 00:01:52

Matthew Hughes - King of Video: Excellent.

Jerry Potter: 00:01:53

Can you tell me a bit more actually, can you go further back

Jerry Potter: 00:01:56

and tell me more about your past?

Jerry Potter: 00:01:59

Cause we had a conversation.

Jerry Potter: 00:02:00

Am I right in thinking you told me about being a radio presenter?

Jerry Potter: 00:02:04

Okay.

Jerry Potter: 00:02:05

Yeah.

Jerry Potter: 00:02:05

Yeah.

Jerry Potter: 00:02:05

Yeah.

Jerry Potter: 00:02:05

I

Jerry Potter: 00:02:05

Matthew Hughes - King of Video: Tell me a little bit about that as well.

Jerry Potter: 00:02:07

And I'll tell you, it's a loaded question really, because actually, when I talk

Jerry Potter: 00:02:11

to people about YouTube and they're getting started, they're like, 'Oh

Jerry Potter: 00:02:13

my God, I don't know what to say'.

Jerry Potter: 00:02:14

I don't know how to say it.

Jerry Potter: 00:02:15

And so when you see people like Jerry or myself, who's done lots of

Jerry Potter: 00:02:20

public speaking, you can be like, 'oh my God, they're so great at

Jerry Potter: 00:02:23

what they do and how they present themselves', all that kind of stuff.

Jerry Potter: 00:02:26

Actually, there's more to it than that.

Jerry Potter: 00:02:28

And so if you could tell me a little bit more about your sort

Jerry Potter: 00:02:30

of professional history as well.

Jerry Potter: 00:02:33

Yeah, so I started off in radio and I'll start at the beginning

Jerry Potter: 00:02:36

because the first time I ever had to go and speak in any form, I was 16 years old.

Jerry Potter: 00:02:43

I was at my high school, had a radio station and they're

Jerry Potter: 00:02:46

like, okay, it's your turn.

Jerry Potter: 00:02:47

You're going to go on the air and you got to read the news.

Jerry Potter: 00:02:49

And I was so nervous.

Jerry Potter: 00:02:50

And so imagine being a 16 year old, right?

Jerry Potter: 00:02:52

All you care about is, 'Oh, I got to be cool.

Jerry Potter: 00:02:54

And I hope my friends like me'.

Jerry Potter: 00:02:55

And you know, all of the self-esteem issues that come with being a teenager.

Jerry Potter: 00:02:58

And I went out and I grabbed my teacher, who was a woman in her 50s, probably.

Jerry Potter: 00:03:02

And I said, please don't tell anybody this.

Jerry Potter: 00:03:05

But will you come hold my hand while I read the news?

Jerry Potter: 00:03:08

I'm so nervous.

Jerry Potter: 00:03:10

And so she came in and she did, and I survived this newscast and my

Jerry Potter: 00:03:15

voice squeaked, I'm sure, like crazy.

Jerry Potter: 00:03:17

And just for reference, you know, people say, Oh, well, that was the radio.

Jerry Potter: 00:03:20

That's, you know, that could have been all these people.' Now, this

Jerry Potter: 00:03:22

was a high school radio station.

Jerry Potter: 00:03:23

You probably have more people following you on YouTube already,

Jerry Potter: 00:03:26

even if you barely started a channel, than listen to that radio station.

Jerry Potter: 00:03:29

But that's how terrified I was.

Jerry Potter: 00:03:31

And so, yes, I have been doing this for a long time.

Jerry Potter: 00:03:33

And so I worked in radio, and TV a little bit as well for over 20

Jerry Potter: 00:03:37

years, the industry changed a lot.

Jerry Potter: 00:03:40

I was looking for something more stable because I had two young kids and wanted

Jerry Potter: 00:03:44

something more stable for my family.

Jerry Potter: 00:03:46

And so I ended up getting out of radio and I got a job at an agency and I actually

Jerry Potter: 00:03:52

sent them a video that I had made.

Jerry Potter: 00:03:54

It's the only reason I think that they even considered interviewing

Jerry Potter: 00:03:56

me and we met and they said, 'We got to create something for you'.

Jerry Potter: 00:04:01

So they said, 'we want to hire you.

Jerry Potter: 00:04:02

We don't know what it's for.

Jerry Potter: 00:04:03

What's your position going to be.' And I was like, 'I don't know.

Jerry Potter: 00:04:05

Creative Director sounds cool.' And they were like, 'okay, great.

Jerry Potter: 00:04:08

You're the Creative Director'.

Jerry Potter: 00:04:09

So it was the startup agency.

Jerry Potter: 00:04:10

It was really great though, because I got to go in and I got to play, but

Jerry Potter: 00:04:14

I got to the point where somebody or where my boss took me out for lunch.

Jerry Potter: 00:04:17

She said, we're bringing on all these new clients.

Jerry Potter: 00:04:19

And it's so great and they're bigger than the clients we have now.

Jerry Potter: 00:04:21

And I'm like, 'Oh my gosh, here we go.

Jerry Potter: 00:04:23

It's happening.

Jerry Potter: 00:04:23

I'm the Creative Director for this big time agency.

Jerry Potter: 00:04:26

It's going to be this big time agency'.

Jerry Potter: 00:04:27

And I said, 'Oh my God, cool.

Jerry Potter: 00:04:28

Who's going to take on all these people?'

Jerry Potter: 00:04:30

And she said, 'you have to.' And I was like, I'm already like, we

Jerry Potter: 00:04:34

talked about work life balance.

Jerry Potter: 00:04:35

I'm already working 45, 50 hours a week'.

Jerry Potter: 00:04:37

And she said, 'well, if you can't take on these clients, I can't keep paying you'.

Jerry Potter: 00:04:42

And so that was the beginning of me trying to figure out how to be

Jerry Potter: 00:04:44

more efficient with social media.

Jerry Potter: 00:04:46

The good news is I figured it out.

Jerry Potter: 00:04:47

A couple years later, I just thought YouTube sounded fun and scary,

Jerry Potter: 00:04:51

terrifying, but it sounded fun.

Jerry Potter: 00:04:53

And so I decided to start this YouTube channel called Five Minute Social Media.

Jerry Potter: 00:04:57

And I just, I want to see if I can help other people with this.

Jerry Potter: 00:05:02

So nobody else has to get fired or you know, whatever the case may be.

Jerry Potter: 00:05:05

And I started putting out videos and I overthought everything to death and

Jerry Potter: 00:05:08

boy, did nobody care in the beginning.

Jerry Potter: 00:05:11

And so just for perspective, whenever I commit to something, I always tell

Jerry Potter: 00:05:17

myself, okay, I'm going to give this.

Jerry Potter: 00:05:19

I mean, it depends on what it is, but for this kind of thing is, I'm going to

Jerry Potter: 00:05:21

do this for a year, no matter how good or bad it's going to be, I'm just going

Jerry Potter: 00:05:25

to stick with it for a full year because otherwise, you don't know if every

Jerry Potter: 00:05:28

time you think something's not working, you're never going to get anywhere.

Jerry Potter: 00:05:31

And so I'm glad I made that commitment because otherwise I

Jerry Potter: 00:05:34

would have quit multiple times.

Jerry Potter: 00:05:36

You know, I think three months in, I was sitting at 17 subscribers and some

Jerry Potter: 00:05:42

of the few of those were probably dummy accounts that I made and subscribe to

Jerry Potter: 00:05:45

the channel just to make it look good.

Jerry Potter: 00:05:48

And finally, six months in, I hit a hundred subscribers and I was so happy.

Jerry Potter: 00:05:54

I was like, Oh my gosh, I got a hundred subscribers.

Jerry Potter: 00:05:56

And I'd put out a video

Jerry Potter: 00:05:57

every week.

Jerry Potter: 00:05:58

Matthew Hughes - King of Video: Was going to ask that question, were you actually

Jerry Potter: 00:06:01

consistent during that time as well?

Jerry Potter: 00:06:02

That was part of my commitment to myself.

Jerry Potter: 00:06:04

I'm going to do this for a year.

Jerry Potter: 00:06:05

I'm going to put out 52 videos.

Jerry Potter: 00:06:06

And we can talk more about what went into those, but I put out, you

Jerry Potter: 00:06:09

know, a video and so six months, it took me to get to a hundred.

Jerry Potter: 00:06:12

I was like, oh my gosh, I made it to a hundred.

Jerry Potter: 00:06:14

Maybe in another year, I could have 200.

Jerry Potter: 00:06:16

Well, then it started to go a month later, I had a thousand;

Jerry Potter: 00:06:19

a year later, I had 10,000.

Jerry Potter: 00:06:21

And so that's kind of how YouTube works.

Jerry Potter: 00:06:23

And we see all these stories of these people that are like new channel,

Jerry Potter: 00:06:26

million subscribers in 60 days.

Jerry Potter: 00:06:29

And it's like, for those that are actually telling the truth, yeah,

Jerry Potter: 00:06:32

it's possible, but it's not likely.

Jerry Potter: 00:06:35

And that's not a reason to not do it.

Jerry Potter: 00:06:37

You just have to know that YouTube really is about building.

Jerry Potter: 00:06:41

It's the long game.

Jerry Potter: 00:06:42

And I know I could quit YouTube today and I'd still make money

Jerry Potter: 00:06:45

off it for years to come.

Jerry Potter: 00:06:47

Matthew Hughes - King of Video: And you know that I think, you know, when

Jerry Potter: 00:06:49

I'm doing these interviews and I'm asking people to come along, I always

Jerry Potter: 00:06:51

like, hope they give something of like, just one really great tip of value.

Jerry Potter: 00:06:55

And the thing you just said there about, don't worry, the interview's

Jerry Potter: 00:06:59

not done by the way, but the thing you just said there about the fact

Jerry Potter: 00:07:02

that you committed to that year.

Jerry Potter: 00:07:04

I think it's difficult right now with TikTok and Reels and the

Jerry Potter: 00:07:08

instant gratification from some of these short-form platforms to

Jerry Potter: 00:07:12

imagine committing for a year when you want instant results, right?

Jerry Potter: 00:07:16

So, you said, you sent a video to the creative director job, you sent a video.

Jerry Potter: 00:07:21

Do you know what, do you remember when that was?

Jerry Potter: 00:07:22

What year was that roughly?

Jerry Potter: 00:07:24

That would have been in 2015.

Jerry Potter: 00:07:28

Matthew Hughes - King of Video: So you'd already committed to video by that time.

Jerry Potter: 00:07:30

You already knew that video was a good form of something to send.

Jerry Potter: 00:07:34

Oh, for sure.

Jerry Potter: 00:07:35

But that was just, it was something that I had done for fun when we were

Jerry Potter: 00:07:37

in, a couple of videos I'd done for fun when we're in radio, but that I made

Jerry Potter: 00:07:41

a video specifically to stand out, to try and get an interview because I had

Jerry Potter: 00:07:45

zero experience officially in marketing.

Jerry Potter: 00:07:48

In radio and TV obviously, I mean, I was a lifelong content creator.

Jerry Potter: 00:07:52

I knew how to get engagement and I understood marketing and all of that,

Jerry Potter: 00:07:55

but I had none of that on my resume.

Jerry Potter: 00:07:57

So yeah, video.

Jerry Potter: 00:07:58

I mean, as I'm sure you've talked about video is the

Jerry Potter: 00:08:00

great trust accelerator, right?

Jerry Potter: 00:08:02

There's so much psychology around if, you know, if you're watching

Jerry Potter: 00:08:06

this right now, it feels like we're sitting next to each other.

Jerry Potter: 00:08:08

And so the trust level goes up so much faster versus

Jerry Potter: 00:08:11

anything that's been written.

Jerry Potter: 00:08:12

And now with AI, you know, does anybody trust anything written anymore?

Jerry Potter: 00:08:16

Matthew Hughes - King of Video: This is the reason why I say the

Jerry Potter: 00:08:18

podcast, it's on YouTube now, you know, you can go and watch this.

Jerry Potter: 00:08:22

If you listen to it, you can go to our YouTube channel and watch it as well,

Jerry Potter: 00:08:25

because I want people to be able to see the guests, you know, when I've

Jerry Potter: 00:08:27

listened to, we'll talk about social media examining maybe later, but, when I

Jerry Potter: 00:08:31

listened to that podcast and I wanted to see some of the guests like I don't know

Jerry Potter: 00:08:35

who they are and sometimes I'm like, I'm really excited about the person that's

Jerry Potter: 00:08:38

been interviewed and I'm like, Oh, I just don't know what and I forget and then I

Jerry Potter: 00:08:41

don't know what they look like, whatever.

Jerry Potter: 00:08:42

So I wanted to make sure that we film these from the start.

Jerry Potter: 00:08:46

But so, you committed to this year long journey really.

Jerry Potter: 00:08:49

And again, when was that roughly that you started?

Jerry Potter: 00:08:52

It looks like six years ago.

Jerry Potter: 00:08:54

So same 2017.

Jerry Potter: 00:08:56

Yeah, well, I created a channel in May of 2017 and I

Jerry Potter: 00:09:01

was like, all right, here we go.

Jerry Potter: 00:09:02

Then I rethought and reshot all of my videos for three months instead

Jerry Potter: 00:09:06

of publishing like I should have.

Jerry Potter: 00:09:08

And then I started actually officially in August of 2017, just to put up

Jerry Potter: 00:09:12

a bunch of videos that nobody saw.

Jerry Potter: 00:09:14

So if you take away one thing, just start.

Jerry Potter: 00:09:18

The beginning doesn't matter and you can't get better at

Jerry Potter: 00:09:21

certain things until you start.

Jerry Potter: 00:09:22

Matthew Hughes - King of Video: Oh my God, I've got so many people in my

Jerry Potter: 00:09:24

membership or who I've coached over the last, I don't know, 18 months.

Jerry Potter: 00:09:28

And I'm just like, guys, I know you want to be perfectionists.

Jerry Potter: 00:09:32

I know you're planning.

Jerry Potter: 00:09:33

And every time they come to the call and say, I've just been planning

Jerry Potter: 00:09:36

this, I've been planning that.

Jerry Potter: 00:09:36

And I'm like, Yeah, but you know when you get the first video out, there's like

Jerry Potter: 00:09:40

a shift in your body almost that you've made that mark on the world and that

Jerry Potter: 00:09:46

you're going to then go and improve it.

Jerry Potter: 00:09:48

And I'm sure, Jerry, maybe it's not the case for you, but certainly

Jerry Potter: 00:09:51

for me, if I go back even six months, I watch those videos and

Jerry Potter: 00:09:54

I'm like, Oh my God, I hate them.

Jerry Potter: 00:09:55

You know, I can't stand to look at them, maybe you're glad that nobody watched the

Jerry Potter: 00:09:59

first few, you know, but of course you're going to feel like that and you should

Jerry Potter: 00:10:02

feel like as you evolve with your content, but you've got to get it out there.

Jerry Potter: 00:10:06

That's the hardest part.

Jerry Potter: 00:10:08

Do you think your background in TV and radio helped you feel less worried

Jerry Potter: 00:10:16

maybe about getting it out there?

Jerry Potter: 00:10:18

Or what do you think it like?

Jerry Potter: 00:10:19

Because there's a mental thing going on there.

Jerry Potter: 00:10:21

So can you, you remember, can you talk about any of that stuff?

Jerry Potter: 00:10:25

Yeah.

Jerry Potter: 00:10:25

You'd think it would, right?

Jerry Potter: 00:10:27

You'd think it would and I would argue that it wouldn't and actually,

Jerry Potter: 00:10:30

I brought a camera confidence coach into one of my programmes just earlier

Jerry Potter: 00:10:34

this week, a female camera conference coach, because I know it's different

Jerry Potter: 00:10:37

for women than men and I wanted to get both sides of this, but she is like

Jerry Potter: 00:10:40

currently working in television and I asked her a similar question and I

Jerry Potter: 00:10:43

said, 'Hey, do you, you know, you're in TV, of course you're good on camera.'

Jerry Potter: 00:10:47

And, and I'll tell you what she said.

Jerry Potter: 00:10:48

And then I'll tell you, you know, the way I started too, she said,

Jerry Potter: 00:10:51

Oh, I started making videos like we make on TV, and they just bombed.

Jerry Potter: 00:10:56

Nobody cared.

Jerry Potter: 00:10:57

They were too polished and all of that.

Jerry Potter: 00:10:59

And then I just started like being myself and filming videos in my room.

Jerry Potter: 00:11:02

She started during the pandemic and all of a sudden it was like, Oh.

Jerry Potter: 00:11:05

She's cool.

Jerry Potter: 00:11:05

I like her.

Jerry Potter: 00:11:06

And so, for me, honestly, I felt more pressure because I had been this, you

Jerry Potter: 00:11:11

know, semi professional broadcaster.

Jerry Potter: 00:11:13

I mean, I don't know.

Jerry Potter: 00:11:14

I look back at what we did.

Jerry Potter: 00:11:15

It was so fun.

Jerry Potter: 00:11:16

It didn't feel like work.

Jerry Potter: 00:11:17

But because of that, I felt like there was this higher expectation that, Oh,

Jerry Potter: 00:11:22

whatever they do has got to be great because I went from having an audience

Jerry Potter: 00:11:25

of in some cases, hundreds of thousands on the radio and things like that

Jerry Potter: 00:11:29

to having this YouTube channel with 17 subscribers after three months.

Jerry Potter: 00:11:33

And so I actually felt more pressure there.

Jerry Potter: 00:11:35

But the other thing, too, is I think not having that experience because of the day

Jerry Potter: 00:11:39

and age of authenticity that we're in.

Jerry Potter: 00:11:41

And yes, I know authenticity has become a little bit of a

Jerry Potter: 00:11:43

cliché in the creator world.

Jerry Potter: 00:11:44

But because of the day and age that we're in, it's almost, I

Jerry Potter: 00:11:47

think it's an advantage to not have all of that and just get started.

Jerry Potter: 00:11:53

Matthew Hughes - King of Video: Yeah, and I like that idea because we are

Jerry Potter: 00:11:56

both in studios of sorts and or home studios, what we've made up ourselves.

Jerry Potter: 00:12:01

And so again, people can look at that and think, is that what I need to succeed?

Jerry Potter: 00:12:05

Is that what I need to move ahead?

Jerry Potter: 00:12:07

Actually, we both know that's not the case, you know, the authentic way of just

Jerry Potter: 00:12:12

filming stuff as you go is probably enough for most people to get started anyway.

Jerry Potter: 00:12:17

And I often say to people who struggle with long form, I'm like,

Jerry Potter: 00:12:20

well, can you do short form for one minute, just on your phone?

Jerry Potter: 00:12:23

Don't worry about the tech or anything else.

Jerry Potter: 00:12:25

Let's just get you started with the creative process.

Jerry Potter: 00:12:29

And then eventually, you start to feel what it's like to, Oh, maybe if I had

Jerry Potter: 00:12:32

this thing in, or if we had that thing, if we had some nice lighting or something.

Jerry Potter: 00:12:36

That all comes later on, right?

Jerry Potter: 00:12:38

You don't have to prep for all those

Jerry Potter: 00:12:39

stuff ahead of time.

Jerry Potter: 00:12:40

Well, and when you said for people listening to the podcast

Jerry Potter: 00:12:42

when you said, Do I need all of this stuff, the lights and the decorated

Jerry Potter: 00:12:46

wall and all of that kind of stuff.

Jerry Potter: 00:12:48

I was violently shaking my head.

Jerry Potter: 00:12:49

No.

Jerry Potter: 00:12:49

And because we really, it's the same thing that we do, I

Jerry Potter: 00:12:52

think, in health and fitness.

Jerry Potter: 00:12:53

We're like, I'm going to get in shape.

Jerry Potter: 00:12:55

All right.

Jerry Potter: 00:12:55

I got to research gyms.

Jerry Potter: 00:12:56

I got to get the right shoes.

Jerry Potter: 00:12:57

I got to get a cute outfit.

Jerry Potter: 00:12:58

I got to get protein shakes.

Jerry Potter: 00:12:59

I got to, you know, no, you just have to walk out the door and go right.

Jerry Potter: 00:13:02

I heard a great quote a couple of weeks ago and it was that

Jerry Potter: 00:13:04

procrastination is perfectionism in a fancy outfit, you know, like we just

Jerry Potter: 00:13:08

have to get going with this stuff.

Jerry Potter: 00:13:09

And for reference, my first videos, I had a $15 microphone that I

Jerry Potter: 00:13:15

got that plugged into my phone.

Jerry Potter: 00:13:17

And I stood in front of a window for light and that's it.

Jerry Potter: 00:13:20

That's all I had.

Jerry Potter: 00:13:21

And that's what I started the channel with.

Jerry Potter: 00:13:23

And I did that for a long time.

Jerry Potter: 00:13:24

Now, as it, as you go, you know, there were other things that were part of that.

Jerry Potter: 00:13:28

I had to wait for a cloudy day.

Jerry Potter: 00:13:30

So the light was like even right.

Jerry Potter: 00:13:31

And I wasn't squinting.

Jerry Potter: 00:13:32

I had to ask my wife to take my two kids somewhere else.

Jerry Potter: 00:13:36

Cause I still had a full time job, you know, during the day normally.

Jerry Potter: 00:13:39

So I said, have him leave the house, I had to, you know,

Jerry Potter: 00:13:42

like it was all of this set up.

Jerry Potter: 00:13:43

Now it's nice to have a setup where you can walk in, turn it on

Jerry Potter: 00:13:46

and just start recording, but you don't need that in the beginning.

Jerry Potter: 00:13:49

You need a window and a phone.

Jerry Potter: 00:13:50

And then the next thing I tell people, I'm like, get a headset or something to

Jerry Potter: 00:13:54

get slightly better sound and just go.

Jerry Potter: 00:13:56

Matthew Hughes - King of Video: Yeah.

Jerry Potter: 00:13:57

And the, the fancy setup, I guess.

Jerry Potter: 00:14:00

It's more about convenience, it's more about that if you have something

Jerry Potter: 00:14:05

that's easy to come in, like I've got a button on my camera to turn on, I

Jerry Potter: 00:14:09

press the button on my stream deck to turn my lights on and I'm ready to go.

Jerry Potter: 00:14:12

And that's for me as convenient in an office as it is picking your mobile

Jerry Potter: 00:14:17

phone up and just recording that way.

Jerry Potter: 00:14:19

And I always describe it as like being a lazy videographer, you know, I don't

Jerry Potter: 00:14:23

want to have to spend so much time.

Jerry Potter: 00:14:25

And I don't know if you've been in a situation where you've had to set up

Jerry Potter: 00:14:27

a bunch of equipment from scratch and it takes like an hour and then your

Jerry Potter: 00:14:33

energy, you can just, if there was like a meter of energy, it'd just be slowly

Jerry Potter: 00:14:36

draining out of you and by the time you stand in front of the camera, you're

Jerry Potter: 00:14:39

like, Oh my God, I cannot film now.

Jerry Potter: 00:14:40

You know, I've got no energy.

Jerry Potter: 00:14:41

I'm dying inside.

Jerry Potter: 00:14:42

So, yeah, it can definitely be difficult.

Jerry Potter: 00:14:46

All right.

Jerry Potter: 00:14:46

So,

Jerry Potter: 00:14:46

One more thing, one more thing on that too is, you know, when

Jerry Potter: 00:14:49

you're in the beginning, I mean, I had a full time job, my wife worked evening, so

Jerry Potter: 00:14:52

I was basically single dad in the evenings for pickup and daycare pickup and dinner

Jerry Potter: 00:14:58

routine and all of that until she got home and so I did all this on the side and

Jerry Potter: 00:15:02

batching was so important, you know, when you do get set up, try and crank through

Jerry Potter: 00:15:07

as many videos as I can, as you can.

Jerry Potter: 00:15:09

So I would try and write videos ahead of time or bullet point them.

Jerry Potter: 00:15:12

And then I would try and record like 12 videos in a day and then I would just

Jerry Potter: 00:15:16

edit them each week as they came out.

Jerry Potter: 00:15:18

Matthew Hughes - King of Video: Yeah, that's great.

Jerry Potter: 00:15:19

Actually.

Jerry Potter: 00:15:19

It is a good segue to talk about five minutes social.

Jerry Potter: 00:15:22

So like, I think again, we think that everything has to be perfect.

Jerry Potter: 00:15:28

And so you can spend so much time trying to perfect the one thing, but do you

Jerry Potter: 00:15:33

find that batching, for anyone that don't know, batching is just filming a

Jerry Potter: 00:15:38

bunch of videos at the same time, right, and getting yourself ahead of the game,

Jerry Potter: 00:15:41

because life gets in the way, if you're like Jerry and you're committed to the

Jerry Potter: 00:15:45

year, then the worst thing you can do, in my opinion, is film one video and then

Jerry Potter: 00:15:50

have to film another one the next week,

Jerry Potter: 00:15:53

because anytime life gets in the way or you go on holiday, you're in a bit of a

Jerry Potter: 00:15:56

situation where you're not consistent.

Jerry Potter: 00:15:58

You've missed a week.

Jerry Potter: 00:16:00

And once you've missed one week, it turns into two weeks.

Jerry Potter: 00:16:02

And before you know it, you've fell off the wagon.

Jerry Potter: 00:16:04

You're not committed.

Jerry Potter: 00:16:05

You're not posted anymore.

Jerry Potter: 00:16:06

So, batching just gives you a way to, and you can still film, you know,

Jerry Potter: 00:16:09

when the motivation or inspiration comes to you in between those

Jerry Potter: 00:16:14

videos that you've already got.

Jerry Potter: 00:16:16

Maybe you want to film something that's a news jacking kind of thing,

Jerry Potter: 00:16:18

you know, something happens in the moment, but you've still got

Jerry Potter: 00:16:21

that underlying, list of videos.

Jerry Potter: 00:16:23

And actually when I'm doing this and when we set this up, this is number 12 on my

Jerry Potter: 00:16:27

list for the podcast, and I've still got three before it that I've not filmed yet.

Jerry Potter: 00:16:34

So now, but I know it's number 12 cause I know I'm filming the three tomorrow.

Jerry Potter: 00:16:37

So it's about, it's about like planning ahead, but it means that

Jerry Potter: 00:16:41

now I know roughly when the date is that it's going to be published.

Jerry Potter: 00:16:44

And it, and it means that I know when I go on holiday, I've got

Jerry Potter: 00:16:46

all of those things ahead of time.

Jerry Potter: 00:16:47

So I love the idea of batch filming.

Jerry Potter: 00:16:50

It's definitely, definitely important.

Jerry Potter: 00:16:52

So five minutes social, just, let's just start with that and tell us

Jerry Potter: 00:16:54

where the idea came from then first.

Jerry Potter: 00:16:58

Well, I mean, I wish it was like a really cool story,

Jerry Potter: 00:17:00

but it really kind of came down to what domain was available on

Jerry Potter: 00:17:04

GoDaddy was kind of part of it.

Jerry Potter: 00:17:06

But I've always been an efficiency geek.

Jerry Potter: 00:17:08

And I, you know, time management, all of that.

Jerry Potter: 00:17:11

And Obviously, I sort of had this fire lit by the idea that I was going to

Jerry Potter: 00:17:17

lose my job if I couldn't figure out how to be more efficient on social media

Jerry Potter: 00:17:21

and the other thing that I noticed, I didn't do a lot of market research

Jerry Potter: 00:17:24

because I don't think I mentioned this before, but this was just a hobby.

Jerry Potter: 00:17:27

I had no intention of being a business owner.

Jerry Potter: 00:17:29

It was just a hobby when I started, but I wanted, I did a little bit of

Jerry Potter: 00:17:33

research and I saw that the majority of the marketing tutorials and content

Jerry Potter: 00:17:37

around social media were talking about everything, with best practices as

Jerry Potter: 00:17:42

though that was your full time job.

Jerry Potter: 00:17:44

Like you are a marketing director or that's all you did.

Jerry Potter: 00:17:47

And nobody seemed to be talking to the business owners, the entrepreneurs that

Jerry Potter: 00:17:51

were doing it as a side hustle on top of everything else that they were doing,

Jerry Potter: 00:17:55

or the full time entrepreneurs, mainly who already had 39 hours a week filled

Jerry Potter: 00:18:00

with client work and all of the admin and everything else they were doing.

Jerry Potter: 00:18:04

And so my main goal was to come out and show people, Hey, here's

Jerry Potter: 00:18:07

what you can do if you do it right in a couple of hours a week.

Jerry Potter: 00:18:10

And so the name actually did end up, I was like, well, what

Jerry Potter: 00:18:12

could I tie with social media?

Jerry Potter: 00:18:14

I went in and found the domain.

Jerry Potter: 00:18:15

I was like, okay, I guess it's Five Minute Social Media.

Jerry Potter: 00:18:18

Part of me liked the, you know, sometimes I abbreviate it as FM SM.

Jerry Potter: 00:18:21

And so the radio guy in me, part of like the fact that FM was part of it.

Jerry Potter: 00:18:26

All my friends immediately told me they were going to start creating brands

Jerry Potter: 00:18:29

called Four Minute Social Media and Three Minute Social Media and undercut

Jerry Potter: 00:18:32

me and put me out of business, but none of them have done that so far.

Jerry Potter: 00:18:35

So that was the idea behind it.

Jerry Potter: 00:18:37

And it was just like, Hey, let's make some quick, efficient tutorials to help

Jerry Potter: 00:18:40

people do things quickly with a focus on 'I don't think this is your full time job.

Jerry Potter: 00:18:45

I think you're trying to do this on top of everything else that you do in your

Jerry Potter: 00:18:48

business.' And it obviously resonated.

Jerry Potter: 00:18:51

It took a while for the algorithm to kind of recognise it.

Jerry Potter: 00:18:53

And now looking back, I'm so grateful because now that I am an

Jerry Potter: 00:18:58

entrepreneur, I can't imagine ever having to go back to being an employee.

Jerry Potter: 00:19:02

And I loved being an employee before too.

Jerry Potter: 00:19:05

Matthew Hughes - King of Video: Well, so, and you're on 145,000

Jerry Potter: 00:19:10

subscribers, something like that now.

Jerry Potter: 00:19:13

But, and what I want the people listening to think about is probably

Jerry Potter: 00:19:17

the most common objection I get to YouTube is I do not have enough time.

Jerry Potter: 00:19:24

And what Jerry's just described there is that exact answer to that problem, you

Jerry Potter: 00:19:29

know, doing this alongside a full time job, being a dad in the evenings as well,

Jerry Potter: 00:19:35

like the depth, you know, when people say they don't have time, like, you almost

Jerry Potter: 00:19:40

can't tell them that they do because you don't know the position they're in.

Jerry Potter: 00:19:44

So you can't just say, well, you do, you have the same time as me.

Jerry Potter: 00:19:46

I hate it when people say you've got the same amount of time as me.

Jerry Potter: 00:19:48

Cause I'm like, well, it's not entirely true.

Jerry Potter: 00:19:50

But really, can you not find the five minutes?

Jerry Potter: 00:19:53

And we've talked about the setups and the way we could just come in here and I can

Jerry Potter: 00:19:58

turn the lights on, turn my camera on and do the setup, but in the same way for you.

Jerry Potter: 00:20:02

Probably longer than five minutes if you've got to wait for the clouds to come

Jerry Potter: 00:20:05

in and balance the lighting on your face, but it's five minutes So even if you can't

Jerry Potter: 00:20:11

batch film, maybe you've not got an hour to do 12 of those episodes and you could

Jerry Potter: 00:20:15

just do like 2 in a day and then build up that bank until you have got like 8 or 10

Jerry Potter: 00:20:21

episodes and then start publishing, and you could just do that five minutes a day.

Jerry Potter: 00:20:25

So in a week, you've got seven episodes.

Jerry Potter: 00:20:29

In two weeks, you've got enough there to launch a channel, I would say.

Jerry Potter: 00:20:33

So really anyone that's listening, just take that as, and what could be the five

Jerry Potter: 00:20:37

minute thing in your industry as well?

Jerry Potter: 00:20:39

Like, you know, all the people that I work with are in different industries,

Jerry Potter: 00:20:43

different niches, like think about what you could do in just five minutes time.

Jerry Potter: 00:20:47

And this is what I tell people, I say, The first 12 videos always just

Jerry Potter: 00:20:51

answer the most common questions that you get asked in a short amount of

Jerry Potter: 00:20:54

time, 5 to 15 minutes is what I say.

Jerry Potter: 00:20:57

Okay, so, I looked at your stats, and of course I'm using

Jerry Potter: 00:21:02

vidIQ, TubeBuddy, whatever.

Jerry Potter: 00:21:04

I can't remember which plugin I actually looked to see it,

Jerry Potter: 00:21:06

so it's only a guesstimate.

Jerry Potter: 00:21:08

But it looks as though you're getting about 1,000 new subscribers per month,

Jerry Potter: 00:21:11

80,000 views per month right now.

Jerry Potter: 00:21:14

And that comes from your strategy.

Jerry Potter: 00:21:16

And I suppose we've heard your strategy.

Jerry Potter: 00:21:18

Do you think in the last six years you've stuck to that strategy the entire time?

Jerry Potter: 00:21:22

Has there been any gaps in there?

Jerry Potter: 00:21:25

Anything where life did get in the way?

Jerry Potter: 00:21:27

Oh, absolutely.

Jerry Potter: 00:21:29

Absolutely.

Jerry Potter: 00:21:30

So, until I hit the a hundred thousand subscriber mark, which

Jerry Potter: 00:21:33

I think was March of 2021.

Jerry Potter: 00:21:35

So it took me about three and a half years to get to a hundred thousand subscribers.

Jerry Potter: 00:21:38

Until I hit that, I was consistent with a video every week.

Jerry Potter: 00:21:41

There were no Shorts to worry about then there wasn't all of this other stuff.

Jerry Potter: 00:21:44

I literally just put out one video every week.

Jerry Potter: 00:21:46

And I think for people that are worried about time, you know, same thing

Jerry Potter: 00:21:49

with all the social media platforms.

Jerry Potter: 00:21:50

When I coach people, figure out the thing that you know that works.

Jerry Potter: 00:21:53

And if you put out a good video, that somebody is searching for on

Jerry Potter: 00:21:56

YouTube eventually, you know, and you're consistent, it will get found.

Jerry Potter: 00:21:59

And so that's all I focused on.

Jerry Potter: 00:22:01

That being said, YouTube has evolved and I have not evolved my strategy

Jerry Potter: 00:22:06

nearly as much as I should have, or definitely not as much as I could have.

Jerry Potter: 00:22:11

But what I did in the beginning is still working.

Jerry Potter: 00:22:13

In the last two years, what have we heard more than anything else?

Jerry Potter: 00:22:15

Thumbnails.

Jerry Potter: 00:22:16

Thumbnails.

Jerry Potter: 00:22:17

What was it?

Jerry Potter: 00:22:18

Mr beast spends $150,000 researching every thumbnail or something insane like that.

Jerry Potter: 00:22:23

I'm still using almost the same thumbnail format from the beginning,

Jerry Potter: 00:22:26

just because it's in my workflow and I just haven't had time to go back to it.

Jerry Potter: 00:22:29

I think consistency is more important than all of that, but once you do get

Jerry Potter: 00:22:33

established, you can get to the point where life gets in the way, you know.

Jerry Potter: 00:22:37

We, during COVID, we ended up road tripping and sort of quarantining

Jerry Potter: 00:22:41

in different places to keep life a little bit more interesting.

Jerry Potter: 00:22:44

And I thought I'm going to film all these videos on the road.

Jerry Potter: 00:22:46

It didn't happen.

Jerry Potter: 00:22:47

So I missed.

Jerry Potter: 00:22:48

If I started, what would it be just over 6 years ago now?

Jerry Potter: 00:22:51

And I should have, not counting Shorts, I should have 300 and

Jerry Potter: 00:22:54

I don't know, 20, 30 videos.

Jerry Potter: 00:22:56

There's not, I've absolutely missed stuff along the way.

Jerry Potter: 00:23:00

But the biggest thing is, you figure out what works and

Jerry Potter: 00:23:02

then you just stick with it.

Jerry Potter: 00:23:03

Matthew Hughes - King of Video: Yeah.

Jerry Potter: 00:23:04

I totally agree.

Jerry Potter: 00:23:05

It has definitely paid off, even if you had that time where you missed.

Jerry Potter: 00:23:09

And by the way, that trip sounded amazing so don't, I'm not surprised

Jerry Potter: 00:23:14

that you took a gap there.

Jerry Potter: 00:23:17

You mentioned something there that I just wanted to pick up on.

Jerry Potter: 00:23:19

You mentioned workflow, and I'm putting you on the spot a little

Jerry Potter: 00:23:22

bit, of course, asking you about it.

Jerry Potter: 00:23:25

Could you describe your workflow?

Jerry Potter: 00:23:27

And again, for anybody that's listening that doesn't know what a workflow is,

Jerry Potter: 00:23:30

it's really the process from sort of ideation, thinking about what you're

Jerry Potter: 00:23:34

going to film, right through to filming, editing, promoting that video.

Jerry Potter: 00:23:40

That's a workflow in it in a nutshell.

Jerry Potter: 00:23:42

So I just wondered what yours was Jerry, because I think some

Jerry Potter: 00:23:45

people, they will have a team.

Jerry Potter: 00:23:47

You talked about Mr Beast.

Jerry Potter: 00:23:49

He's got producers.

Jerry Potter: 00:23:50

He's got all sorts of people that will work on that.

Jerry Potter: 00:23:52

He's got thumbnail artists that are dedicated to that stuff.

Jerry Potter: 00:23:55

For people like me and maybe, some other people that have either

Jerry Potter: 00:23:59

no team or a small team, what's your kind of workflow look like?

Jerry Potter: 00:24:04

So in the beginning, you know, we talked about, I'll go through

Jerry Potter: 00:24:07

quickly, but I want to tell you what I did in the beginning versus what I'm doing

Jerry Potter: 00:24:09

now, and I think because I'm obsessed with efficiency, they both have a lot of that

Jerry Potter: 00:24:13

in there, but we talked about batching.

Jerry Potter: 00:24:15

It's not just the batch filming.

Jerry Potter: 00:24:18

You can batch the other parts too.

Jerry Potter: 00:24:20

And so for in the beginning, what I would do is I would find time.

Jerry Potter: 00:24:23

Sometimes it was after the kids went to bed and I would, you know, I'd always

Jerry Potter: 00:24:27

write down if I had a video idea, but then I would research the keywords.

Jerry Potter: 00:24:30

What am I going to call this video?

Jerry Potter: 00:24:31

What's going to go into it?

Jerry Potter: 00:24:33

And so I would figure out, let's say, my 10 videos in a session doing that.

Jerry Potter: 00:24:37

Then another time, or sometimes it might take a couple of sessions,

Jerry Potter: 00:24:40

I would come back and I would bullet point out the videos.

Jerry Potter: 00:24:43

I think that bullet pointing and editing is way faster than

Jerry Potter: 00:24:48

memorising, not to mention, I think the delivery comes across better.

Jerry Potter: 00:24:51

Matthew Hughes - King of Video: Or scripting.

Jerry Potter: 00:24:52

Or scripting.

Jerry Potter: 00:24:53

Yeah.

Jerry Potter: 00:24:53

So that's the other way people would do it, I guess.

Jerry Potter: 00:24:56

Yeah.

Jerry Potter: 00:24:56

So I think he was going to go into that.

Jerry Potter: 00:24:58

Yeah, so that was a separate session.

Jerry Potter: 00:25:00

And then I would set up and I would record, like I said, a batch of like 10

Jerry Potter: 00:25:03

of them that would last me a few months.

Jerry Potter: 00:25:05

And then each week, I would sit down and I would edit the

Jerry Potter: 00:25:08

videos myself using Camtasia.

Jerry Potter: 00:25:11

I chose Camtasia at the time because it had, it was, I think at the time, arguably

Jerry Potter: 00:25:16

one of the best for recording your screen and adding things to it because I was

Jerry Potter: 00:25:20

doing a lot of 'how to set up a Facebook business page' and 'how to look at your

Jerry Potter: 00:25:24

Instagram insights' and things like that.

Jerry Potter: 00:25:25

And so that's what I needed was something where I could do that.

Jerry Potter: 00:25:28

And it worked great.

Jerry Potter: 00:25:29

And I did that for years and years.

Jerry Potter: 00:25:30

Eventually, I hired an editor and the work rest of the workflow didn't

Jerry Potter: 00:25:34

change other than I would send it to my editor and they would edit.

Jerry Potter: 00:25:37

Here's what I'm doing now, and this is what I think, because technology is so

Jerry Potter: 00:25:41

much better than it was 6 years ago.

Jerry Potter: 00:25:42

Now, anybody can do.

Jerry Potter: 00:25:45

I am recording my videos, and this is still in flux, and I don't

Jerry Potter: 00:25:49

usually like to talk about stuff until I've like perfected it.

Jerry Potter: 00:25:52

I certainly wouldn't teach it or charge somebody to learn it or anything

Jerry Potter: 00:25:55

like that until I perfected it.

Jerry Potter: 00:25:57

But I'm recording my YouTube videos using my webcam straight into Descript.

Jerry Potter: 00:26:03

And editing them in there.

Jerry Potter: 00:26:05

Descript, I think I only use like 1% of Descript's potential

Jerry Potter: 00:26:08

and I've found so many things.

Jerry Potter: 00:26:10

You can create these templates for your graphics.

Jerry Potter: 00:26:12

So graphics are quick and easy to, you know, drop in.

Jerry Potter: 00:26:14

If you're not familiar with Descript, they came on the scene

Jerry Potter: 00:26:16

as the, they make a transcript.

Jerry Potter: 00:26:18

You edit the document of your transcript and it edits the video to match.

Jerry Potter: 00:26:21

You can remove all the silence in a couple of clicks.

Jerry Potter: 00:26:24

And so these nice jump cut videos that we're used to seeing that we all want

Jerry Potter: 00:26:28

can be made in minutes, in something that used to take hours and hours before.

Jerry Potter: 00:26:33

And so that's what I think is the potential for people today

Jerry Potter: 00:26:36

that I didn't have six years ago.

Jerry Potter: 00:26:38

Now, the next level on top of that is to use a tool like, you know, like a cam,

Jerry Potter: 00:26:45

a virtual webcam tool, I guess that, like, what would you call like Ecamm.

Jerry Potter: 00:26:49

Matthew Hughes - King of Video: Yeah.

Jerry Potter: 00:26:49

Yeah.

Jerry Potter: 00:26:49

Virtual camera.

Jerry Potter: 00:26:50

Yeah, sure.

Jerry Potter: 00:26:51

Okay, yeah.

Jerry Potter: 00:26:52

And some of those were live, like switch cameras and scenes and things like that.

Jerry Potter: 00:26:56

And so, now, I use that, still record into Descript, but I've been playing

Jerry Potter: 00:27:01

around with actually having 2 webcams and switching between them and so by the time

Jerry Potter: 00:27:06

I'm done filming the video, like maybe filming takes a little bit more time, but

Jerry Potter: 00:27:09

the editing is like an 8-minute process, at that point, and that's for like full

Jerry Potter: 00:27:13

videos that I've gotten my Shorts editing time down to like 2 minutes, because

Jerry Potter: 00:27:17

of templates and things that are..

Jerry Potter: 00:27:18

Matthew Hughes - King of Video: Have you tried Opus Clips yet?

Jerry Potter: 00:27:21

No, I've heard of but I've..

Jerry Potter: 00:27:22

Matthew Hughes - King of Video: So I'll link to Descript in the show

Jerry Potter: 00:27:24

notes and to Opus Clips as well.

Jerry Potter: 00:27:27

Opus Clips will take a video and it will create lots of Shorts out of that

Jerry Potter: 00:27:32

and give you a virality score as well.

Jerry Potter: 00:27:34

And you just literally upload the video and drop it in there and away it goes.

Jerry Potter: 00:27:37

I believe I heard that if it was on the grapevine or whether it was

Jerry Potter: 00:27:41

from one of the guys at Opus that they're looking at Descript direct

Jerry Potter: 00:27:45

to Opus as another integration.

Jerry Potter: 00:27:48

So that sounds exciting, but you know, I love the story you just told because I

Jerry Potter: 00:27:51

teach Camtasia in Video Editing School.

Jerry Potter: 00:27:54

It's a course I've got and I teach in Camtasia because I think it's the

Jerry Potter: 00:27:57

easiest, most simple, but powerful editor.

Jerry Potter: 00:28:01

And my Content Repurposing School is Descript because that was the logical

Jerry Potter: 00:28:07

next step for me as well, you know, and workflow wise, that's, again when we talk

Jerry Potter: 00:28:12

about evolving your filming and how your videos evolve, actually your workflow

Jerry Potter: 00:28:17

evolves as well, and you find better ways to do things more efficient ways

Jerry Potter: 00:28:21

and it might be that you outsource to an editor like Jerry says but actually,

Jerry Potter: 00:28:25

it could be that you just find a better piece of software like Descript.

Jerry Potter: 00:28:30

When we discovered Descript, it replaced like five pieces of

Jerry Potter: 00:28:33

software We were using, you know, our workflow was all over the place.

Jerry Potter: 00:28:35

But now we just use Descript to do the majority of that.

Jerry Potter: 00:28:38

So, great.

Jerry Potter: 00:28:39

Thanks.

Jerry Potter: 00:28:39

I don't, hopefully he's not listening, but I don't send as much to my

Jerry Potter: 00:28:42

editor because I can do it, you know, in the time I could create the project for

Jerry Potter: 00:28:46

him to do, I can do it in Descript And So there's just this massive advantage now.

Jerry Potter: 00:28:51

And about every quarter, these AI tools, like I assume they're like Opus

Jerry Potter: 00:28:55

Clips is, they get better and better.

Jerry Potter: 00:28:57

So about once a quarter, I'll sort of do an analysis and an audit.

Jerry Potter: 00:29:00

I'm still yet to see one where they'll generate a bunch of clips

Jerry Potter: 00:29:02

and I'll go, yep, I'll put those up.

Jerry Potter: 00:29:04

And that's the recovering perfectionist.

Jerry Potter: 00:29:06

Matthew Hughes - King of Video: Yeah, yeah.

Jerry Potter: 00:29:07

No, I

Jerry Potter: 00:29:07

jerry-potter--he-him-_1_10-20-2023_080917: but I'll check it out.

Jerry Potter: 00:29:08

It sounds

Jerry Potter: 00:29:08

Matthew Hughes - King of Video: that.

Jerry Potter: 00:29:09

And I think Opus is probably the one that people are talking about

Jerry Potter: 00:29:12

the most because it's pretty good at getting the clips that you want.

Jerry Potter: 00:29:16

But again, when I've hired someone to go through that process of

Jerry Potter: 00:29:18

looking at their, you know, like this interview, for example, to go through

Jerry Potter: 00:29:22

the whole interview and then pick out the, we used to do timestamp.

Jerry Potter: 00:29:25

So it would be like one minute and three seconds to one minute and 45 seconds.

Jerry Potter: 00:29:28

That's the clip.

Jerry Potter: 00:29:29

I still think the human eye and the intelligence about the context of

Jerry Potter: 00:29:33

the conversation is better, but who knows if AI, where it's going to go,

Jerry Potter: 00:29:36

whether it would be do a better job than what my editors and stuff will do.

Jerry Potter: 00:29:40

And I still think there's a, go for it.

Jerry Potter: 00:29:43

Oh, sorry.

Jerry Potter: 00:29:44

You're just, I mean, on that, you know,

Jerry Potter: 00:29:45

one of the things that I do when I teach how to be more efficient

Jerry Potter: 00:29:48

with your content, because we talk about, you know, we cross over a lot.

Jerry Potter: 00:29:50

Obviously I talk about repurposing and that kind of stuff.

Jerry Potter: 00:29:52

And one thing I think is you can plan your content.

Jerry Potter: 00:29:56

It's much easier because you described like taking this episode and then

Jerry Potter: 00:30:00

having somebody go through and find the highlights or whatever it might be.

Jerry Potter: 00:30:04

But I think it's easier to almost plan your content in a way that it's

Jerry Potter: 00:30:08

designed to be repurposed and so you can kind of know and like you, you

Jerry Potter: 00:30:12

came into this with a list of questions and you can kind of go, okay, this

Jerry Potter: 00:30:15

question is going to probably be a good Shorts unless Jerry totally tanks

Jerry Potter: 00:30:18

his answer or whatever it might be.

Jerry Potter: 00:30:20

And so for all of, anyone who's starting a YouTube channel or getting

Jerry Potter: 00:30:23

going, you can plan your videos in ways that you know, you'll be able to

Jerry Potter: 00:30:26

pull clips out of it and it makes the repurposing so much faster and easier.

Jerry Potter: 00:30:31

I launched a new podcast this year.

Jerry Potter: 00:30:32

The whole thing was designed specifically for repurposing from the beginning.

Jerry Potter: 00:30:36

I already know what's going to get pulled out of it before we do it.

Jerry Potter: 00:30:39

Nobody listening would think that, but that's just the way

Jerry Potter: 00:30:41

that we've planned it ahead.

Jerry Potter: 00:30:42

Matthew Hughes - King of Video: Yeah, and it's actually a skill to do that.

Jerry Potter: 00:30:44

If you think about media production as an industry, a lot of the time people will

Jerry Potter: 00:30:50

talk about storyboarding because they want to see scene by scene what's happening.

Jerry Potter: 00:30:55

What Jerry's describing there is how when you've gone through that process in an

Jerry Potter: 00:31:01

industry, it's already in your brain.

Jerry Potter: 00:31:03

And so I say to people, and this is why we talk about not holding back

Jerry Potter: 00:31:07

from getting that first video out.

Jerry Potter: 00:31:08

Just accept the first video is not going to be great but what will happen is,

Jerry Potter: 00:31:12

you know, then you start storyboarding in your head to, as Jerry describes,

Jerry Potter: 00:31:17

pick out those moments where you know, you'll be able to get the Shorts

Jerry Potter: 00:31:20

out of it because you've aligned it in your head well enough to do it.

Jerry Potter: 00:31:24

And actually, I also talk about, like, how you film stuff with the view of

Jerry Potter: 00:31:29

the edit whilst you're filming it.

Jerry Potter: 00:31:31

That's another skill that you learn because you get to an edit and then

Jerry Potter: 00:31:34

you think, Oh, if only I'd have said that this way, or if only I'd have

Jerry Potter: 00:31:38

filmed that with this angle as well, I would have been able to use that.

Jerry Potter: 00:31:41

And you can't really go back a lot of the time to do it.

Jerry Potter: 00:31:44

Maybe in mine and Jerry's case, in this kind of studio scenario, you can.

Jerry Potter: 00:31:49

But if you're filming something on the road, you don't get

Jerry Potter: 00:31:51

a chance to do it again.

Jerry Potter: 00:31:52

So you've got to kind of be agile and think about those different shots

Jerry Potter: 00:31:56

that you want for the edit, which kind of goes out the window, right?

Jerry Potter: 00:32:00

If you don't brief your editor very well when you send it for

Jerry Potter: 00:32:02

outsourcing, all of that, what was in your head probably doesn't come

Jerry Potter: 00:32:05

out very well to translate and you're just at the mercy of the editors.

Jerry Potter: 00:32:10

So yeah, I think it's really important what you've just said about

Jerry Potter: 00:32:13

the process that you go through.

Jerry Potter: 00:32:15

Okay, so I think last couple of questions really, I would say you

Jerry Potter: 00:32:22

talked about not changing much with your YouTube stuff over the last 6 years.

Jerry Potter: 00:32:27

But you had the idea; was there anyone that had a kind of big influence

Jerry Potter: 00:32:31

on you during this whole process?

Jerry Potter: 00:32:34

I think you talked about someone offline before, but anyone that

Jerry Potter: 00:32:37

you can think of, or a couple of people that might have helped you

Jerry Potter: 00:32:40

with how you pieced it all together.

Jerry Potter: 00:32:43

Yeah,

Jerry Potter: 00:32:43

Yeah well, um, you know, the person that I would credit more than anybody is Justin

Jerry Potter: 00:32:49

Brown from Primal Video, and I'm honoured to call him a friend now, but before he

Jerry Potter: 00:32:54

knew who I was, I was watching his videos before, and I don't think he even had,

Jerry Potter: 00:32:57

I'm in his membership now, but he didn't even have a paid membership back then.

Jerry Potter: 00:33:00

I was just watching his tutorials.

Jerry Potter: 00:33:02

And so that was a big part of how I got my strategy in the very beginning.

Jerry Potter: 00:33:06

I was signing up for anything free they offered.

Jerry Potter: 00:33:08

I was signing up for the email list and just trying to learn and

Jerry Potter: 00:33:10

everybody, there's somebody out there that will resonate with everybody.

Jerry Potter: 00:33:13

And, you know, hopefully Matthew is your guy for this

Jerry Potter: 00:33:16

because when you stick with one person, you can really learn a

Jerry Potter: 00:33:19

lot and the way that the systems and everything flow together.

Jerry Potter: 00:33:21

So, but yeah, always happy to give a shout out to Justin.

Jerry Potter: 00:33:24

He's so giving and creative with everything that he's done and

Jerry Potter: 00:33:28

wouldn't be here without him.

Jerry Potter: 00:33:29

We finally got to hang out in person where you and I did at Social Media

Jerry Potter: 00:33:32

Marketing World this year, which was cool.

Jerry Potter: 00:33:34

Matthew Hughes - King of Video: Yeah.

Jerry Potter: 00:33:35

And it was great to meet Justine cause I'm the same as you.

Jerry Potter: 00:33:37

I'd consumed so much of Justine's content ahead of that time.

Jerry Potter: 00:33:41

And I think I was at atomic when he did something online when they

Jerry Potter: 00:33:44

did something during lockdown.

Jerry Potter: 00:33:46

And again, getting to meet him was really great.

Jerry Potter: 00:33:48

And you know, for me, I think I've got people that are in my membership

Jerry Potter: 00:33:52

and all my previous membership and in my programmes and stuff

Jerry Potter: 00:33:55

that follow me for what I'm doing.

Jerry Potter: 00:33:57

Equally, I'm in Justin's membership, and in a bunch of others as well, like,

Jerry Potter: 00:34:01

you never really stop learning, and we talked, you talked about us doing similar

Jerry Potter: 00:34:04

things, like, of course, because we're all in the creator space, you know,

Jerry Potter: 00:34:08

we're all part of that, and we just do things in a different way, and that's

Jerry Potter: 00:34:11

okay, and, and so I really like that.

Jerry Potter: 00:34:13

One of the things I really liked about marketing and the events

Jerry Potter: 00:34:16

that I've been to is I don't really meet any douchebags along the way.

Jerry Potter: 00:34:20

There's the people, every now and again, you meet someone, you're like, oh, God, I

Jerry Potter: 00:34:22

can't spend any more time with that guy.

Jerry Potter: 00:34:24

But for the most part, people are so giving.

Jerry Potter: 00:34:27

They know what it feels like to be on Video #1 or Day #1.

Jerry Potter: 00:34:31

And that's why I love the stories and you telling us more about your

Jerry Potter: 00:34:34

story because there's so much value that you can pick up in the little

Jerry Potter: 00:34:39

intricacies of things that you're saying.

Jerry Potter: 00:34:41

So, definitely if you get a chance to go to some marketing events and hey, don't

Jerry Potter: 00:34:45

forget TubeFest, which is coming May 23rd in the UK, as it is right now, next year

Jerry Potter: 00:34:51

but that will come around as quick as you can imagine, love to get just in there.

Jerry Potter: 00:34:55

I don't think we're going to do that this year, but we'll see, still got to have

Jerry Potter: 00:34:58

a conversation with people like Justin.

Jerry Potter: 00:34:59

So, great.

Jerry Potter: 00:35:00

Thanks for sharing that, definitely a good person to follow.

Jerry Potter: 00:35:04

I will link to just in the Primal Video, in the show notes as well.

Jerry Potter: 00:35:09

Finally then tell us a little bit Jerry, about what you do, what your

Jerry Potter: 00:35:12

programmes are, how you help people and how we can find out more about you then.

Jerry Potter: 00:35:19

Yeah.

Jerry Potter: 00:35:19

My main mission is to help business owners and entrepreneurs

Jerry Potter: 00:35:22

reach the clients that they need.

Jerry Potter: 00:35:24

And we had this massive shift over the last year and a half on social media

Jerry Potter: 00:35:28

platforms with YouTube Shorts, Facebook and Instagram Reels and TikTok videos

Jerry Potter: 00:35:31

where now, we can put out content, organic content for free and get in front of

Jerry Potter: 00:35:37

people that, we don't have to pay, you know, money to ads to reach people that

Jerry Potter: 00:35:41

are, that want to hear about our stuff.

Jerry Potter: 00:35:43

In the grand scheme, I'm happy to help all business owners with all social

Jerry Potter: 00:35:45

media, but I've really been narrowing down on these short form videos

Jerry Potter: 00:35:49

and helping people get free leads.

Jerry Potter: 00:35:51

I teach a framework called the DATE Framework and it's all about how to take

Jerry Potter: 00:35:54

somebody from being a stranger to a buyer.

Jerry Potter: 00:35:57

And if you want to learn more about that or learn more about me, I mean, you can

Jerry Potter: 00:35:59

find me at lots of places, obviously fiveminutesocialmedia.com, but I encourage

Jerry Potter: 00:36:03

you to go check out dateyourfollowers.com and you can take a free class there

Jerry Potter: 00:36:08

and learn how that works, cause I think if you've got something people want,

Jerry Potter: 00:36:12

they should hear about it, and they want to hear about it, and now we can do that

Jerry Potter: 00:36:16

without delving into the confusing world of paid ads, wait, losing thousands of

Jerry Potter: 00:36:20

dollars before we know what we're doing.

Jerry Potter: 00:36:22

Matthew Hughes - King of Video: Brilliant.

Jerry Potter: 00:36:23

I love that.

Jerry Potter: 00:36:23

Date your followers.

Jerry Potter: 00:36:24

Good.

Jerry Potter: 00:36:25

It's fascinating to hear about.

Jerry Potter: 00:36:26

I don't know about you, Jerry, but I've got about a million domain names in

Jerry Potter: 00:36:30

my control panel but it's fascinating because we, as entrepreneurs, we buy

Jerry Potter: 00:36:34

these domain names when we have the ideas and then some of them like, we've

Jerry Potter: 00:36:39

got a CRM product called Last CRM.

Jerry Potter: 00:36:40

I think I bought it 2015.

Jerry Potter: 00:36:42

We didn't launch it until the start of this year.

Jerry Potter: 00:36:44

You know, it's just sat there.

Jerry Potter: 00:36:46

So date your followers.

Jerry Potter: 00:36:47

That's great.

Jerry Potter: 00:36:48

Thanks so much for your time, Jerry.

Jerry Potter: 00:36:49

I really appreciate it.

Jerry Potter: 00:36:50

Really appreciate you sharing your story.

Jerry Potter: 00:36:52

There's so much gold in there.

Jerry Potter: 00:36:53

And the thing is, I don't know where these interviews are going to go and

Jerry Potter: 00:36:56

what's going to happen, but I know when I meet good people and they've got a

Jerry Potter: 00:36:59

great story to tell, then people will definitely get something out of it.

Jerry Potter: 00:37:03

So I really appreciate your time to come and share that with me today.

Jerry Potter: 00:37:08

Thanks so much everyone that's listened.

Jerry Potter: 00:37:09

Don't forget you can join for free, the YouTube Community,

Jerry Potter: 00:37:12

which is youtubecommunity.co.uk.

Jerry Potter: 00:37:15

And I think that's all we've got to say.

Jerry Potter: 00:37:17

Really.

Jerry Potter: 00:37:17

I don't really have a jingle for an outro either, so we're just

Jerry Potter: 00:37:20

probably gonna end it there in some really sharp, shocking way.

Jerry Potter: 00:37:24

we should, Jerry's like, no, no.

Jerry Potter: 00:37:26

I worked on the radio.

Jerry Potter: 00:37:27

We had a lovely jingle for the outro.

Jerry Potter: 00:37:30

Well, on the radio, we'd be going to commercial right now.

Jerry Potter: 00:37:32

So, but Matt, thank you for having me.

Jerry Potter: 00:37:34

Absolute pleasure.

Jerry Potter: 00:37:35

I love talking about this stuff.

Jerry Potter: 00:37:36

Matthew Hughes - King of Video: No, no worries.

Jerry Potter: 00:37:37

Thanks so much.

Jerry Potter: 00:37:37

Wicked.

Jerry Potter: 00:37:38

Bye-Bye everyone.