Episode 12

full
Published on:

29th Dec 2023

How To Make YouTube Work: Efficiency Talk With Jerry Potter

Are you struggling to streamline your YouTube content creation process? Ever wondered how to make YouTube work for you without losing hours in editing? In this episode, we're addressing the burning question: How can YouTubers be more efficient?

In this YouTube Success podcast episode, we sit down with Jerry Potter, a YouTuber and social media coach, to explore the world of efficient content creation. From leveraging filming tools to editing and AI tools, Jerry and I share practical strategies and tools to enhance your YouTube game.


Episode Highlights:

  • Virtual webcam tools
  • Efficient YouTube workflow
  • Editing process and editing tools
  • Content repurposing
  • Jerry Potter’s YouTube Success story


Links

Jerry Potter

Tools featured in this episode

Other links

Transcript
Speaker:

Matthew Hughes - King of Video: We're recording and Jerry firstly

Speaker:

I should say thanks so much for joining me on this podcast.

Speaker:

We don't have, strangely enough, a funny jingle or anything like that

Speaker:

so I've not got to pause and say 'here's the time for the jingle.'

Speaker:

I just remind people that they..

Jerry Potter:

You want me to sing one?

Jerry Potter:

Matthew Hughes - King of Video: Yeah, no, you know.

Jerry Potter:

Well, you can sing one if you want.

Jerry Potter:

Oh no.

Jerry Potter:

I have no musical talent.

Jerry Potter:

I just

Jerry Potter:

wanted to, I wanted to be of service.

Jerry Potter:

Matthew Hughes - King of Video: Well, I appreciate I appreciate the offer.

Jerry Potter:

Maybe at some point at a conference somewhere, we can just

Jerry Potter:

get a group of people together.

Jerry Potter:

I know there's a guy that plays saxophone.

Jerry Potter:

There's plenty of people that are around that a musical but definitely more

Jerry Potter:

musical talented than is obviously.

Jerry Potter:

But thanks so much for coming.

Jerry Potter:

This is the YouTube Success podcast and it's really for people that

Jerry Potter:

are getting started or that have channels and they would just want

Jerry Potter:

to know how to grow them more.

Jerry Potter:

And so I was really excited when we talked largely because we had dinner together

Jerry Potter:

and I was fascinated by your story anyway.

Jerry Potter:

But then when you offered to come on the show, I thought well, I liked the

Jerry Potter:

idea about Five Minute Social Media.

Jerry Potter:

So because I've seen this in other industries as well and without going

Jerry Potter:

into it with right now, I want us to talk about that in this show.

Jerry Potter:

Before we do any of that stuff, could you introduce yourself?

Jerry Potter:

And I know this is always difficult to talk about yourself, but introduce

Jerry Potter:

yourself as best as you can.

Jerry Potter:

And I might just prompt you here and there as you go through your story.

Jerry Potter:

Yeah, so, my name is Jerry Potter and it does rhyme with the

Jerry Potter:

boy wizard, and I founded this YouTube channel called Five Minute Social Media.

Jerry Potter:

Before that, I got fired one and a half times, as I like to say, and

Jerry Potter:

I really wanted a way to help other people use social media to make sure

Jerry Potter:

that they never had to get fired or more specifically lose their business

Jerry Potter:

because they couldn't figure out how to market it on social media.

Jerry Potter:

Matthew Hughes - King of Video: Excellent.

Jerry Potter:

Can you tell me a bit more actually, can you go further back

Jerry Potter:

and tell me more about your past?

Jerry Potter:

Cause we had a conversation.

Jerry Potter:

Am I right in thinking you told me about being a radio presenter?

Jerry Potter:

Okay.

Jerry Potter:

Yeah.

Jerry Potter:

Yeah.

Jerry Potter:

Yeah.

Jerry Potter:

I

Jerry Potter:

Matthew Hughes - King of Video: Tell me a little bit about that as well.

Jerry Potter:

And I'll tell you, it's a loaded question really, because actually, when I talk

Jerry Potter:

to people about YouTube and they're getting started, they're like, 'Oh

Jerry Potter:

my God, I don't know what to say'.

Jerry Potter:

I don't know how to say it.

Jerry Potter:

And so when you see people like Jerry or myself, who's done lots of

Jerry Potter:

public speaking, you can be like, 'oh my God, they're so great at

Jerry Potter:

what they do and how they present themselves', all that kind of stuff.

Jerry Potter:

Actually, there's more to it than that.

Jerry Potter:

And so if you could tell me a little bit more about your sort

Jerry Potter:

of professional history as well.

Jerry Potter:

Yeah, so I started off in radio and I'll start at the beginning

Jerry Potter:

because the first time I ever had to go and speak in any form, I was 16 years old.

Jerry Potter:

I was at my high school, had a radio station and they're

Jerry Potter:

like, okay, it's your turn.

Jerry Potter:

You're going to go on the air and you got to read the news.

Jerry Potter:

And I was so nervous.

Jerry Potter:

And so imagine being a 16 year old, right?

Jerry Potter:

All you care about is, 'Oh, I got to be cool.

Jerry Potter:

And I hope my friends like me'.

Jerry Potter:

And you know, all of the self-esteem issues that come with being a teenager.

Jerry Potter:

And I went out and I grabbed my teacher, who was a woman in her 50s, probably.

Jerry Potter:

And I said, please don't tell anybody this.

Jerry Potter:

But will you come hold my hand while I read the news?

Jerry Potter:

I'm so nervous.

Jerry Potter:

And so she came in and she did, and I survived this newscast and my

Jerry Potter:

voice squeaked, I'm sure, like crazy.

Jerry Potter:

And just for reference, you know, people say, Oh, well, that was the radio.

Jerry Potter:

That's, you know, that could have been all these people.' Now, this

Jerry Potter:

was a high school radio station.

Jerry Potter:

You probably have more people following you on YouTube already,

Jerry Potter:

even if you barely started a channel, than listen to that radio station.

Jerry Potter:

But that's how terrified I was.

Jerry Potter:

And so, yes, I have been doing this for a long time.

Jerry Potter:

And so I worked in radio, and TV a little bit as well for over 20

Jerry Potter:

years, the industry changed a lot.

Jerry Potter:

I was looking for something more stable because I had two young kids and wanted

Jerry Potter:

something more stable for my family.

Jerry Potter:

And so I ended up getting out of radio and I got a job at an agency and I actually

Jerry Potter:

sent them a video that I had made.

Jerry Potter:

It's the only reason I think that they even considered interviewing

Jerry Potter:

me and we met and they said, 'We got to create something for you'.

Jerry Potter:

So they said, 'we want to hire you.

Jerry Potter:

We don't know what it's for.

Jerry Potter:

What's your position going to be.' And I was like, 'I don't know.

Jerry Potter:

Creative Director sounds cool.' And they were like, 'okay, great.

Jerry Potter:

You're the Creative Director'.

Jerry Potter:

So it was the startup agency.

Jerry Potter:

It was really great though, because I got to go in and I got to play, but

Jerry Potter:

I got to the point where somebody or where my boss took me out for lunch.

Jerry Potter:

She said, we're bringing on all these new clients.

Jerry Potter:

And it's so great and they're bigger than the clients we have now.

Jerry Potter:

And I'm like, 'Oh my gosh, here we go.

Jerry Potter:

It's happening.

Jerry Potter:

I'm the Creative Director for this big time agency.

Jerry Potter:

It's going to be this big time agency'.

Jerry Potter:

And I said, 'Oh my God, cool.

Jerry Potter:

Who's going to take on all these people?'

Jerry Potter:

And she said, 'you have to.' And I was like, I'm already like, we

Jerry Potter:

talked about work life balance.

Jerry Potter:

I'm already working 45, 50 hours a week'.

Jerry Potter:

And she said, 'well, if you can't take on these clients, I can't keep paying you'.

Jerry Potter:

And so that was the beginning of me trying to figure out how to be

Jerry Potter:

more efficient with social media.

Jerry Potter:

The good news is I figured it out.

Jerry Potter:

A couple years later, I just thought YouTube sounded fun and scary,

Jerry Potter:

terrifying, but it sounded fun.

Jerry Potter:

And so I decided to start this YouTube channel called Five Minute Social Media.

Jerry Potter:

And I just, I want to see if I can help other people with this.

Jerry Potter:

So nobody else has to get fired or you know, whatever the case may be.

Jerry Potter:

And I started putting out videos and I overthought everything to death and

Jerry Potter:

boy, did nobody care in the beginning.

Jerry Potter:

And so just for perspective, whenever I commit to something, I always tell

Jerry Potter:

myself, okay, I'm going to give this.

Jerry Potter:

I mean, it depends on what it is, but for this kind of thing is, I'm going to

Jerry Potter:

do this for a year, no matter how good or bad it's going to be, I'm just going

Jerry Potter:

to stick with it for a full year because otherwise, you don't know if every

Jerry Potter:

time you think something's not working, you're never going to get anywhere.

Jerry Potter:

And so I'm glad I made that commitment because otherwise I

Jerry Potter:

would have quit multiple times.

Jerry Potter:

You know, I think three months in, I was sitting at 17 subscribers and some

Jerry Potter:

of the few of those were probably dummy accounts that I made and subscribe to

Jerry Potter:

the channel just to make it look good.

Jerry Potter:

And finally, six months in, I hit a hundred subscribers and I was so happy.

Jerry Potter:

I was like, Oh my gosh, I got a hundred subscribers.

Jerry Potter:

And I'd put out a video

Jerry Potter:

every week.

Jerry Potter:

Matthew Hughes - King of Video: Was going to ask that question, were you actually

Jerry Potter:

consistent during that time as well?

Jerry Potter:

That was part of my commitment to myself.

Jerry Potter:

I'm going to do this for a year.

Jerry Potter:

I'm going to put out 52 videos.

Jerry Potter:

And we can talk more about what went into those, but I put out, you

Jerry Potter:

know, a video and so six months, it took me to get to a hundred.

Jerry Potter:

I was like, oh my gosh, I made it to a hundred.

Jerry Potter:

Maybe in another year, I could have 200.

Jerry Potter:

Well, then it started to go a month later, I had a thousand;

Jerry Potter:

a year later, I had 10,000.

Jerry Potter:

And so that's kind of how YouTube works.

Jerry Potter:

And we see all these stories of these people that are like new channel,

Jerry Potter:

million subscribers in 60 days.

Jerry Potter:

And it's like, for those that are actually telling the truth, yeah,

Jerry Potter:

it's possible, but it's not likely.

Jerry Potter:

And that's not a reason to not do it.

Jerry Potter:

You just have to know that YouTube really is about building.

Jerry Potter:

It's the long game.

Jerry Potter:

And I know I could quit YouTube today and I'd still make money

Jerry Potter:

off it for years to come.

Jerry Potter:

Matthew Hughes - King of Video: And you know that I think, you know, when

Jerry Potter:

I'm doing these interviews and I'm asking people to come along, I always

Jerry Potter:

like, hope they give something of like, just one really great tip of value.

Jerry Potter:

And the thing you just said there about, don't worry, the interview's

Jerry Potter:

not done by the way, but the thing you just said there about the fact

Jerry Potter:

that you committed to that year.

Jerry Potter:

I think it's difficult right now with TikTok and Reels and the

Jerry Potter:

instant gratification from some of these short-form platforms to

Jerry Potter:

imagine committing for a year when you want instant results, right?

Jerry Potter:

So, you said, you sent a video to the creative director job, you sent a video.

Jerry Potter:

Do you know what, do you remember when that was?

Jerry Potter:

What year was that roughly?

Jerry Potter:

That would have been in 2015.

Jerry Potter:

Matthew Hughes - King of Video: So you'd already committed to video by that time.

Jerry Potter:

You already knew that video was a good form of something to send.

Jerry Potter:

Oh, for sure.

Jerry Potter:

But that was just, it was something that I had done for fun when we were

Jerry Potter:

in, a couple of videos I'd done for fun when we're in radio, but that I made

Jerry Potter:

a video specifically to stand out, to try and get an interview because I had

Jerry Potter:

zero experience officially in marketing.

Jerry Potter:

In radio and TV obviously, I mean, I was a lifelong content creator.

Jerry Potter:

I knew how to get engagement and I understood marketing and all of that,

Jerry Potter:

but I had none of that on my resume.

Jerry Potter:

So yeah, video.

Jerry Potter:

I mean, as I'm sure you've talked about video is the

Jerry Potter:

great trust accelerator, right?

Jerry Potter:

There's so much psychology around if, you know, if you're watching

Jerry Potter:

this right now, it feels like we're sitting next to each other.

Jerry Potter:

And so the trust level goes up so much faster versus

Jerry Potter:

anything that's been written.

Jerry Potter:

And now with AI, you know, does anybody trust anything written anymore?

Jerry Potter:

Matthew Hughes - King of Video: This is the reason why I say the

Jerry Potter:

podcast, it's on YouTube now, you know, you can go and watch this.

Jerry Potter:

If you listen to it, you can go to our YouTube channel and watch it as well,

Jerry Potter:

because I want people to be able to see the guests, you know, when I've

Jerry Potter:

listened to, we'll talk about social media examining maybe later, but, when I

Jerry Potter:

listened to that podcast and I wanted to see some of the guests like I don't know

Jerry Potter:

who they are and sometimes I'm like, I'm really excited about the person that's

Jerry Potter:

been interviewed and I'm like, Oh, I just don't know what and I forget and then I

Jerry Potter:

don't know what they look like, whatever.

Jerry Potter:

So I wanted to make sure that we film these from the start.

Jerry Potter:

But so, you committed to this year long journey really.

Jerry Potter:

And again, when was that roughly that you started?

Jerry Potter:

It looks like six years ago.

Jerry Potter:

So same 2017.

Jerry Potter:

Yeah, well, I created a channel in May of 2017 and I

Jerry Potter:

was like, all right, here we go.

Jerry Potter:

Then I rethought and reshot all of my videos for three months instead

Jerry Potter:

of publishing like I should have.

Jerry Potter:

And then I started actually officially in August of 2017, just to put up

Jerry Potter:

a bunch of videos that nobody saw.

Jerry Potter:

So if you take away one thing, just start.

Jerry Potter:

The beginning doesn't matter and you can't get better at

Jerry Potter:

certain things until you start.

Jerry Potter:

Matthew Hughes - King of Video: Oh my God, I've got so many people in my

Jerry Potter:

membership or who I've coached over the last, I don't know, 18 months.

Jerry Potter:

And I'm just like, guys, I know you want to be perfectionists.

Jerry Potter:

I know you're planning.

Jerry Potter:

And every time they come to the call and say, I've just been planning

Jerry Potter:

this, I've been planning that.

Jerry Potter:

And I'm like, Yeah, but you know when you get the first video out, there's like

Jerry Potter:

a shift in your body almost that you've made that mark on the world and that

Jerry Potter:

you're going to then go and improve it.

Jerry Potter:

And I'm sure, Jerry, maybe it's not the case for you, but certainly

Jerry Potter:

for me, if I go back even six months, I watch those videos and

Jerry Potter:

I'm like, Oh my God, I hate them.

Jerry Potter:

You know, I can't stand to look at them, maybe you're glad that nobody watched the

Jerry Potter:

first few, you know, but of course you're going to feel like that and you should

Jerry Potter:

feel like as you evolve with your content, but you've got to get it out there.

Jerry Potter:

That's the hardest part.

Jerry Potter:

Do you think your background in TV and radio helped you feel less worried

Jerry Potter:

maybe about getting it out there?

Jerry Potter:

Or what do you think it like?

Jerry Potter:

Because there's a mental thing going on there.

Jerry Potter:

So can you, you remember, can you talk about any of that stuff?

Jerry Potter:

Yeah.

Jerry Potter:

You'd think it would, right?

Jerry Potter:

You'd think it would and I would argue that it wouldn't and actually,

Jerry Potter:

I brought a camera confidence coach into one of my programmes just earlier

Jerry Potter:

this week, a female camera conference coach, because I know it's different

Jerry Potter:

for women than men and I wanted to get both sides of this, but she is like

Jerry Potter:

currently working in television and I asked her a similar question and I

Jerry Potter:

said, 'Hey, do you, you know, you're in TV, of course you're good on camera.'

Jerry Potter:

And, and I'll tell you what she said.

Jerry Potter:

And then I'll tell you, you know, the way I started too, she said,

Jerry Potter:

Oh, I started making videos like we make on TV, and they just bombed.

Jerry Potter:

Nobody cared.

Jerry Potter:

They were too polished and all of that.

Jerry Potter:

And then I just started like being myself and filming videos in my room.

Jerry Potter:

She started during the pandemic and all of a sudden it was like, Oh.

Jerry Potter:

She's cool.

Jerry Potter:

I like her.

Jerry Potter:

And so, for me, honestly, I felt more pressure because I had been this, you

Jerry Potter:

know, semi professional broadcaster.

Jerry Potter:

I mean, I don't know.

Jerry Potter:

I look back at what we did.

Jerry Potter:

It was so fun.

Jerry Potter:

It didn't feel like work.

Jerry Potter:

But because of that, I felt like there was this higher expectation that, Oh,

Jerry Potter:

whatever they do has got to be great because I went from having an audience

Jerry Potter:

of in some cases, hundreds of thousands on the radio and things like that

Jerry Potter:

to having this YouTube channel with 17 subscribers after three months.

Jerry Potter:

And so I actually felt more pressure there.

Jerry Potter:

But the other thing, too, is I think not having that experience because of the day

Jerry Potter:

and age of authenticity that we're in.

Jerry Potter:

And yes, I know authenticity has become a little bit of a

Jerry Potter:

cliché in the creator world.

Jerry Potter:

But because of the day and age that we're in, it's almost, I

Jerry Potter:

think it's an advantage to not have all of that and just get started.

Jerry Potter:

Matthew Hughes - King of Video: Yeah, and I like that idea because we are

Jerry Potter:

both in studios of sorts and or home studios, what we've made up ourselves.

Jerry Potter:

And so again, people can look at that and think, is that what I need to succeed?

Jerry Potter:

Is that what I need to move ahead?

Jerry Potter:

Actually, we both know that's not the case, you know, the authentic way of just

Jerry Potter:

filming stuff as you go is probably enough for most people to get started anyway.

Jerry Potter:

And I often say to people who struggle with long form, I'm like,

Jerry Potter:

well, can you do short form for one minute, just on your phone?

Jerry Potter:

Don't worry about the tech or anything else.

Jerry Potter:

Let's just get you started with the creative process.

Jerry Potter:

And then eventually, you start to feel what it's like to, Oh, maybe if I had

Jerry Potter:

this thing in, or if we had that thing, if we had some nice lighting or something.

Jerry Potter:

That all comes later on, right?

Jerry Potter:

You don't have to prep for all those

Jerry Potter:

stuff ahead of time.

Jerry Potter:

Well, and when you said for people listening to the podcast

Jerry Potter:

when you said, Do I need all of this stuff, the lights and the decorated

Jerry Potter:

wall and all of that kind of stuff.

Jerry Potter:

I was violently shaking my head.

Jerry Potter:

No.

Jerry Potter:

And because we really, it's the same thing that we do, I

Jerry Potter:

think, in health and fitness.

Jerry Potter:

We're like, I'm going to get in shape.

Jerry Potter:

All right.

Jerry Potter:

I got to research gyms.

Jerry Potter:

I got to get the right shoes.

Jerry Potter:

I got to get a cute outfit.

Jerry Potter:

I got to get protein shakes.

Jerry Potter:

I got to, you know, no, you just have to walk out the door and go right.

Jerry Potter:

I heard a great quote a couple of weeks ago and it was that

Jerry Potter:

procrastination is perfectionism in a fancy outfit, you know, like we just

Jerry Potter:

have to get going with this stuff.

Jerry Potter:

And for reference, my first videos, I had a $15 microphone that I

Jerry Potter:

got that plugged into my phone.

Jerry Potter:

And I stood in front of a window for light and that's it.

Jerry Potter:

That's all I had.

Jerry Potter:

And that's what I started the channel with.

Jerry Potter:

And I did that for a long time.

Jerry Potter:

Now, as it, as you go, you know, there were other things that were part of that.

Jerry Potter:

I had to wait for a cloudy day.

Jerry Potter:

So the light was like even right.

Jerry Potter:

And I wasn't squinting.

Jerry Potter:

I had to ask my wife to take my two kids somewhere else.

Jerry Potter:

Cause I still had a full time job, you know, during the day normally.

Jerry Potter:

So I said, have him leave the house, I had to, you know,

Jerry Potter:

like it was all of this set up.

Jerry Potter:

Now it's nice to have a setup where you can walk in, turn it on

Jerry Potter:

and just start recording, but you don't need that in the beginning.

Jerry Potter:

You need a window and a phone.

Jerry Potter:

And then the next thing I tell people, I'm like, get a headset or something to

Jerry Potter:

get slightly better sound and just go.

Jerry Potter:

Matthew Hughes - King of Video: Yeah.

Jerry Potter:

And the, the fancy setup, I guess.

Jerry Potter:

It's more about convenience, it's more about that if you have something

Jerry Potter:

that's easy to come in, like I've got a button on my camera to turn on, I

Jerry Potter:

press the button on my stream deck to turn my lights on and I'm ready to go.

Jerry Potter:

And that's for me as convenient in an office as it is picking your mobile

Jerry Potter:

phone up and just recording that way.

Jerry Potter:

And I always describe it as like being a lazy videographer, you know, I don't

Jerry Potter:

want to have to spend so much time.

Jerry Potter:

And I don't know if you've been in a situation where you've had to set up

Jerry Potter:

a bunch of equipment from scratch and it takes like an hour and then your

Jerry Potter:

energy, you can just, if there was like a meter of energy, it'd just be slowly

Jerry Potter:

draining out of you and by the time you stand in front of the camera, you're

Jerry Potter:

like, Oh my God, I cannot film now.

Jerry Potter:

You know, I've got no energy.

Jerry Potter:

I'm dying inside.

Jerry Potter:

So, yeah, it can definitely be difficult.

Jerry Potter:

All right.

Jerry Potter:

So,

Jerry Potter:

One more thing, one more thing on that too is, you know, when

Jerry Potter:

you're in the beginning, I mean, I had a full time job, my wife worked evening, so

Jerry Potter:

I was basically single dad in the evenings for pickup and daycare pickup and dinner

Jerry Potter:

routine and all of that until she got home and so I did all this on the side and

Jerry Potter:

batching was so important, you know, when you do get set up, try and crank through

Jerry Potter:

as many videos as I can, as you can.

Jerry Potter:

So I would try and write videos ahead of time or bullet point them.

Jerry Potter:

And then I would try and record like 12 videos in a day and then I would just

Jerry Potter:

edit them each week as they came out.

Jerry Potter:

Matthew Hughes - King of Video: Yeah, that's great.

Jerry Potter:

Actually.

Jerry Potter:

It is a good segue to talk about five minutes social.

Jerry Potter:

So like, I think again, we think that everything has to be perfect.

Jerry Potter:

And so you can spend so much time trying to perfect the one thing, but do you

Jerry Potter:

find that batching, for anyone that don't know, batching is just filming a

Jerry Potter:

bunch of videos at the same time, right, and getting yourself ahead of the game,

Jerry Potter:

because life gets in the way, if you're like Jerry and you're committed to the

Jerry Potter:

year, then the worst thing you can do, in my opinion, is film one video and then

Jerry Potter:

have to film another one the next week,

Jerry Potter:

because anytime life gets in the way or you go on holiday, you're in a bit of a

Jerry Potter:

situation where you're not consistent.

Jerry Potter:

You've missed a week.

Jerry Potter:

And once you've missed one week, it turns into two weeks.

Jerry Potter:

And before you know it, you've fell off the wagon.

Jerry Potter:

You're not committed.

Jerry Potter:

You're not posted anymore.

Jerry Potter:

So, batching just gives you a way to, and you can still film, you know,

Jerry Potter:

when the motivation or inspiration comes to you in between those

Jerry Potter:

videos that you've already got.

Jerry Potter:

Maybe you want to film something that's a news jacking kind of thing,

Jerry Potter:

you know, something happens in the moment, but you've still got

Jerry Potter:

that underlying, list of videos.

Jerry Potter:

And actually when I'm doing this and when we set this up, this is number 12 on my

Jerry Potter:

list for the podcast, and I've still got three before it that I've not filmed yet.

Jerry Potter:

So now, but I know it's number 12 cause I know I'm filming the three tomorrow.

Jerry Potter:

So it's about, it's about like planning ahead, but it means that

Jerry Potter:

now I know roughly when the date is that it's going to be published.

Jerry Potter:

And it, and it means that I know when I go on holiday, I've got

Jerry Potter:

all of those things ahead of time.

Jerry Potter:

So I love the idea of batch filming.

Jerry Potter:

It's definitely, definitely important.

Jerry Potter:

So five minutes social, just, let's just start with that and tell us

Jerry Potter:

where the idea came from then first.

Jerry Potter:

Well, I mean, I wish it was like a really cool story,

Jerry Potter:

but it really kind of came down to what domain was available on

Jerry Potter:

GoDaddy was kind of part of it.

Jerry Potter:

But I've always been an efficiency geek.

Jerry Potter:

And I, you know, time management, all of that.

Jerry Potter:

And Obviously, I sort of had this fire lit by the idea that I was going to

Jerry Potter:

lose my job if I couldn't figure out how to be more efficient on social media

Jerry Potter:

and the other thing that I noticed, I didn't do a lot of market research

Jerry Potter:

because I don't think I mentioned this before, but this was just a hobby.

Jerry Potter:

I had no intention of being a business owner.

Jerry Potter:

It was just a hobby when I started, but I wanted, I did a little bit of

Jerry Potter:

research and I saw that the majority of the marketing tutorials and content

Jerry Potter:

around social media were talking about everything, with best practices as

Jerry Potter:

though that was your full time job.

Jerry Potter:

Like you are a marketing director or that's all you did.

Jerry Potter:

And nobody seemed to be talking to the business owners, the entrepreneurs that

Jerry Potter:

were doing it as a side hustle on top of everything else that they were doing,

Jerry Potter:

or the full time entrepreneurs, mainly who already had 39 hours a week filled

Jerry Potter:

with client work and all of the admin and everything else they were doing.

Jerry Potter:

And so my main goal was to come out and show people, Hey, here's

Jerry Potter:

what you can do if you do it right in a couple of hours a week.

Jerry Potter:

And so the name actually did end up, I was like, well, what

Jerry Potter:

could I tie with social media?

Jerry Potter:

I went in and found the domain.

Jerry Potter:

I was like, okay, I guess it's Five Minute Social Media.

Jerry Potter:

Part of me liked the, you know, sometimes I abbreviate it as FM SM.

Jerry Potter:

And so the radio guy in me, part of like the fact that FM was part of it.

Jerry Potter:

All my friends immediately told me they were going to start creating brands

Jerry Potter:

called Four Minute Social Media and Three Minute Social Media and undercut

Jerry Potter:

me and put me out of business, but none of them have done that so far.

Jerry Potter:

So that was the idea behind it.

Jerry Potter:

And it was just like, Hey, let's make some quick, efficient tutorials to help

Jerry Potter:

people do things quickly with a focus on 'I don't think this is your full time job.

Jerry Potter:

I think you're trying to do this on top of everything else that you do in your

Jerry Potter:

business.' And it obviously resonated.

Jerry Potter:

It took a while for the algorithm to kind of recognise it.

Jerry Potter:

And now looking back, I'm so grateful because now that I am an

Jerry Potter:

entrepreneur, I can't imagine ever having to go back to being an employee.

Jerry Potter:

And I loved being an employee before too.

Jerry Potter:

Matthew Hughes - King of Video: Well, so, and you're on 145,000

Jerry Potter:

subscribers, something like that now.

Jerry Potter:

But, and what I want the people listening to think about is probably

Jerry Potter:

the most common objection I get to YouTube is I do not have enough time.

Jerry Potter:

And what Jerry's just described there is that exact answer to that problem, you

Jerry Potter:

know, doing this alongside a full time job, being a dad in the evenings as well,

Jerry Potter:

like the depth, you know, when people say they don't have time, like, you almost

Jerry Potter:

can't tell them that they do because you don't know the position they're in.

Jerry Potter:

So you can't just say, well, you do, you have the same time as me.

Jerry Potter:

I hate it when people say you've got the same amount of time as me.

Jerry Potter:

Cause I'm like, well, it's not entirely true.

Jerry Potter:

But really, can you not find the five minutes?

Jerry Potter:

And we've talked about the setups and the way we could just come in here and I can

Jerry Potter:

turn the lights on, turn my camera on and do the setup, but in the same way for you.

Jerry Potter:

Probably longer than five minutes if you've got to wait for the clouds to come

Jerry Potter:

in and balance the lighting on your face, but it's five minutes So even if you can't

Jerry Potter:

batch film, maybe you've not got an hour to do 12 of those episodes and you could

Jerry Potter:

just do like 2 in a day and then build up that bank until you have got like 8 or 10

Jerry Potter:

episodes and then start publishing, and you could just do that five minutes a day.

Jerry Potter:

So in a week, you've got seven episodes.

Jerry Potter:

In two weeks, you've got enough there to launch a channel, I would say.

Jerry Potter:

So really anyone that's listening, just take that as, and what could be the five

Jerry Potter:

minute thing in your industry as well?

Jerry Potter:

Like, you know, all the people that I work with are in different industries,

Jerry Potter:

different niches, like think about what you could do in just five minutes time.

Jerry Potter:

And this is what I tell people, I say, The first 12 videos always just

Jerry Potter:

answer the most common questions that you get asked in a short amount of

Jerry Potter:

time, 5 to 15 minutes is what I say.

Jerry Potter:

Okay, so, I looked at your stats, and of course I'm using

Jerry Potter:

vidIQ, TubeBuddy, whatever.

Jerry Potter:

I can't remember which plugin I actually looked to see it,

Jerry Potter:

so it's only a guesstimate.

Jerry Potter:

But it looks as though you're getting about 1,000 new subscribers per month,

Jerry Potter:

80,000 views per month right now.

Jerry Potter:

And that comes from your strategy.

Jerry Potter:

And I suppose we've heard your strategy.

Jerry Potter:

Do you think in the last six years you've stuck to that strategy the entire time?

Jerry Potter:

Has there been any gaps in there?

Jerry Potter:

Anything where life did get in the way?

Jerry Potter:

Oh, absolutely.

Jerry Potter:

Absolutely.

Jerry Potter:

So, until I hit the a hundred thousand subscriber mark, which

Jerry Potter:

I think was March of 2021.

Jerry Potter:

So it took me about three and a half years to get to a hundred thousand subscribers.

Jerry Potter:

Until I hit that, I was consistent with a video every week.

Jerry Potter:

There were no Shorts to worry about then there wasn't all of this other stuff.

Jerry Potter:

I literally just put out one video every week.

Jerry Potter:

And I think for people that are worried about time, you know, same thing

Jerry Potter:

with all the social media platforms.

Jerry Potter:

When I coach people, figure out the thing that you know that works.

Jerry Potter:

And if you put out a good video, that somebody is searching for on

Jerry Potter:

YouTube eventually, you know, and you're consistent, it will get found.

Jerry Potter:

And so that's all I focused on.

Jerry Potter:

That being said, YouTube has evolved and I have not evolved my strategy

Jerry Potter:

nearly as much as I should have, or definitely not as much as I could have.

Jerry Potter:

But what I did in the beginning is still working.

Jerry Potter:

In the last two years, what have we heard more than anything else?

Jerry Potter:

Thumbnails.

Jerry Potter:

Thumbnails.

Jerry Potter:

What was it?

Jerry Potter:

Mr beast spends $150,000 researching every thumbnail or something insane like that.

Jerry Potter:

I'm still using almost the same thumbnail format from the beginning,

Jerry Potter:

just because it's in my workflow and I just haven't had time to go back to it.

Jerry Potter:

I think consistency is more important than all of that, but once you do get

Jerry Potter:

established, you can get to the point where life gets in the way, you know.

Jerry Potter:

We, during COVID, we ended up road tripping and sort of quarantining

Jerry Potter:

in different places to keep life a little bit more interesting.

Jerry Potter:

And I thought I'm going to film all these videos on the road.

Jerry Potter:

It didn't happen.

Jerry Potter:

So I missed.

Jerry Potter:

If I started, what would it be just over 6 years ago now?

Jerry Potter:

And I should have, not counting Shorts, I should have 300 and

Jerry Potter:

I don't know, 20, 30 videos.

Jerry Potter:

There's not, I've absolutely missed stuff along the way.

Jerry Potter:

But the biggest thing is, you figure out what works and

Jerry Potter:

then you just stick with it.

Jerry Potter:

Matthew Hughes - King of Video: Yeah.

Jerry Potter:

I totally agree.

Jerry Potter:

It has definitely paid off, even if you had that time where you missed.

Jerry Potter:

And by the way, that trip sounded amazing so don't, I'm not surprised

Jerry Potter:

that you took a gap there.

Jerry Potter:

You mentioned something there that I just wanted to pick up on.

Jerry Potter:

You mentioned workflow, and I'm putting you on the spot a little

Jerry Potter:

bit, of course, asking you about it.

Jerry Potter:

Could you describe your workflow?

Jerry Potter:

And again, for anybody that's listening that doesn't know what a workflow is,

Jerry Potter:

it's really the process from sort of ideation, thinking about what you're

Jerry Potter:

going to film, right through to filming, editing, promoting that video.

Jerry Potter:

That's a workflow in it in a nutshell.

Jerry Potter:

So I just wondered what yours was Jerry, because I think some

Jerry Potter:

people, they will have a team.

Jerry Potter:

You talked about Mr Beast.

Jerry Potter:

He's got producers.

Jerry Potter:

He's got all sorts of people that will work on that.

Jerry Potter:

He's got thumbnail artists that are dedicated to that stuff.

Jerry Potter:

For people like me and maybe, some other people that have either

Jerry Potter:

no team or a small team, what's your kind of workflow look like?

Jerry Potter:

So in the beginning, you know, we talked about, I'll go through

Jerry Potter:

quickly, but I want to tell you what I did in the beginning versus what I'm doing

Jerry Potter:

now, and I think because I'm obsessed with efficiency, they both have a lot of that

Jerry Potter:

in there, but we talked about batching.

Jerry Potter:

It's not just the batch filming.

Jerry Potter:

You can batch the other parts too.

Jerry Potter:

And so for in the beginning, what I would do is I would find time.

Jerry Potter:

Sometimes it was after the kids went to bed and I would, you know, I'd always

Jerry Potter:

write down if I had a video idea, but then I would research the keywords.

Jerry Potter:

What am I going to call this video?

Jerry Potter:

What's going to go into it?

Jerry Potter:

And so I would figure out, let's say, my 10 videos in a session doing that.

Jerry Potter:

Then another time, or sometimes it might take a couple of sessions,

Jerry Potter:

I would come back and I would bullet point out the videos.

Jerry Potter:

I think that bullet pointing and editing is way faster than

Jerry Potter:

memorising, not to mention, I think the delivery comes across better.

Jerry Potter:

Matthew Hughes - King of Video: Or scripting.

Jerry Potter:

Or scripting.

Jerry Potter:

Yeah.

Jerry Potter:

So that's the other way people would do it, I guess.

Jerry Potter:

Yeah.

Jerry Potter:

So I think he was going to go into that.

Jerry Potter:

Yeah, so that was a separate session.

Jerry Potter:

And then I would set up and I would record, like I said, a batch of like 10

Jerry Potter:

of them that would last me a few months.

Jerry Potter:

And then each week, I would sit down and I would edit the

Jerry Potter:

videos myself using Camtasia.

Jerry Potter:

I chose Camtasia at the time because it had, it was, I think at the time, arguably

Jerry Potter:

one of the best for recording your screen and adding things to it because I was

Jerry Potter:

doing a lot of 'how to set up a Facebook business page' and 'how to look at your

Jerry Potter:

Instagram insights' and things like that.

Jerry Potter:

And so that's what I needed was something where I could do that.

Jerry Potter:

And it worked great.

Jerry Potter:

And I did that for years and years.

Jerry Potter:

Eventually, I hired an editor and the work rest of the workflow didn't

Jerry Potter:

change other than I would send it to my editor and they would edit.

Jerry Potter:

Here's what I'm doing now, and this is what I think, because technology is so

Jerry Potter:

much better than it was 6 years ago.

Jerry Potter:

Now, anybody can do.

Jerry Potter:

I am recording my videos, and this is still in flux, and I don't

Jerry Potter:

usually like to talk about stuff until I've like perfected it.

Jerry Potter:

I certainly wouldn't teach it or charge somebody to learn it or anything

Jerry Potter:

like that until I perfected it.

Jerry Potter:

But I'm recording my YouTube videos using my webcam straight into Descript.

Jerry Potter:

And editing them in there.

Jerry Potter:

Descript, I think I only use like 1% of Descript's potential

Jerry Potter:

and I've found so many things.

Jerry Potter:

You can create these templates for your graphics.

Jerry Potter:

So graphics are quick and easy to, you know, drop in.

Jerry Potter:

If you're not familiar with Descript, they came on the scene

Jerry Potter:

as the, they make a transcript.

Jerry Potter:

You edit the document of your transcript and it edits the video to match.

Jerry Potter:

You can remove all the silence in a couple of clicks.

Jerry Potter:

And so these nice jump cut videos that we're used to seeing that we all want

Jerry Potter:

can be made in minutes, in something that used to take hours and hours before.

Jerry Potter:

And so that's what I think is the potential for people today

Jerry Potter:

that I didn't have six years ago.

Jerry Potter:

Now, the next level on top of that is to use a tool like, you know, like a cam,

Jerry Potter:

a virtual webcam tool, I guess that, like, what would you call like Ecamm.

Jerry Potter:

Matthew Hughes - King of Video: Yeah.

Jerry Potter:

Yeah.

Jerry Potter:

Virtual camera.

Jerry Potter:

Yeah, sure.

Jerry Potter:

Okay, yeah.

Jerry Potter:

And some of those were live, like switch cameras and scenes and things like that.

Jerry Potter:

And so, now, I use that, still record into Descript, but I've been playing

Jerry Potter:

around with actually having 2 webcams and switching between them and so by the time

Jerry Potter:

I'm done filming the video, like maybe filming takes a little bit more time, but

Jerry Potter:

the editing is like an 8-minute process, at that point, and that's for like full

Jerry Potter:

videos that I've gotten my Shorts editing time down to like 2 minutes, because

Jerry Potter:

of templates and things that are..

Jerry Potter:

Matthew Hughes - King of Video: Have you tried Opus Clips yet?

Jerry Potter:

No, I've heard of but I've..

Jerry Potter:

Matthew Hughes - King of Video: So I'll link to Descript in the show

Jerry Potter:

notes and to Opus Clips as well.

Jerry Potter:

Opus Clips will take a video and it will create lots of Shorts out of that

Jerry Potter:

and give you a virality score as well.

Jerry Potter:

And you just literally upload the video and drop it in there and away it goes.

Jerry Potter:

I believe I heard that if it was on the grapevine or whether it was

Jerry Potter:

from one of the guys at Opus that they're looking at Descript direct

Jerry Potter:

to Opus as another integration.

Jerry Potter:

So that sounds exciting, but you know, I love the story you just told because I

Jerry Potter:

teach Camtasia in Video Editing School.

Jerry Potter:

It's a course I've got and I teach in Camtasia because I think it's the

Jerry Potter:

easiest, most simple, but powerful editor.

Jerry Potter:

And my Content Repurposing School is Descript because that was the logical

Jerry Potter:

next step for me as well, you know, and workflow wise, that's, again when we talk

Jerry Potter:

about evolving your filming and how your videos evolve, actually your workflow

Jerry Potter:

evolves as well, and you find better ways to do things more efficient ways

Jerry Potter:

and it might be that you outsource to an editor like Jerry says but actually,

Jerry Potter:

it could be that you just find a better piece of software like Descript.

Jerry Potter:

When we discovered Descript, it replaced like five pieces of

Jerry Potter:

software We were using, you know, our workflow was all over the place.

Jerry Potter:

But now we just use Descript to do the majority of that.

Jerry Potter:

So, great.

Jerry Potter:

Thanks.

Jerry Potter:

I don't, hopefully he's not listening, but I don't send as much to my

Jerry Potter:

editor because I can do it, you know, in the time I could create the project for

Jerry Potter:

him to do, I can do it in Descript And So there's just this massive advantage now.

Jerry Potter:

And about every quarter, these AI tools, like I assume they're like Opus

Jerry Potter:

Clips is, they get better and better.

Jerry Potter:

So about once a quarter, I'll sort of do an analysis and an audit.

Jerry Potter:

I'm still yet to see one where they'll generate a bunch of clips

Jerry Potter:

and I'll go, yep, I'll put those up.

Jerry Potter:

And that's the recovering perfectionist.

Jerry Potter:

Matthew Hughes - King of Video: Yeah, yeah.

Jerry Potter:

No, I

Jerry Potter:

jerry-potter--he-him-_1_10-20-2023_080917: but I'll check it out.

Jerry Potter:

It sounds

Jerry Potter:

Matthew Hughes - King of Video: that.

Jerry Potter:

And I think Opus is probably the one that people are talking about

Jerry Potter:

the most because it's pretty good at getting the clips that you want.

Jerry Potter:

But again, when I've hired someone to go through that process of

Jerry Potter:

looking at their, you know, like this interview, for example, to go through

Jerry Potter:

the whole interview and then pick out the, we used to do timestamp.

Jerry Potter:

So it would be like one minute and three seconds to one minute and 45 seconds.

Jerry Potter:

That's the clip.

Jerry Potter:

I still think the human eye and the intelligence about the context of

Jerry Potter:

the conversation is better, but who knows if AI, where it's going to go,

Jerry Potter:

whether it would be do a better job than what my editors and stuff will do.

Jerry Potter:

And I still think there's a, go for it.

Jerry Potter:

Oh, sorry.

Jerry Potter:

You're just, I mean, on that, you know,

Jerry Potter:

one of the things that I do when I teach how to be more efficient

Jerry Potter:

with your content, because we talk about, you know, we cross over a lot.

Jerry Potter:

Obviously I talk about repurposing and that kind of stuff.

Jerry Potter:

And one thing I think is you can plan your content.

Jerry Potter:

It's much easier because you described like taking this episode and then

Jerry Potter:

having somebody go through and find the highlights or whatever it might be.

Jerry Potter:

But I think it's easier to almost plan your content in a way that it's

Jerry Potter:

designed to be repurposed and so you can kind of know and like you, you

Jerry Potter:

came into this with a list of questions and you can kind of go, okay, this

Jerry Potter:

question is going to probably be a good Shorts unless Jerry totally tanks

Jerry Potter:

his answer or whatever it might be.

Jerry Potter:

And so for all of, anyone who's starting a YouTube channel or getting

Jerry Potter:

going, you can plan your videos in ways that you know, you'll be able to

Jerry Potter:

pull clips out of it and it makes the repurposing so much faster and easier.

Jerry Potter:

I launched a new podcast this year.

Jerry Potter:

The whole thing was designed specifically for repurposing from the beginning.

Jerry Potter:

I already know what's going to get pulled out of it before we do it.

Jerry Potter:

Nobody listening would think that, but that's just the way

Jerry Potter:

that we've planned it ahead.

Jerry Potter:

Matthew Hughes - King of Video: Yeah, and it's actually a skill to do that.

Jerry Potter:

If you think about media production as an industry, a lot of the time people will

Jerry Potter:

talk about storyboarding because they want to see scene by scene what's happening.

Jerry Potter:

What Jerry's describing there is how when you've gone through that process in an

Jerry Potter:

industry, it's already in your brain.

Jerry Potter:

And so I say to people, and this is why we talk about not holding back

Jerry Potter:

from getting that first video out.

Jerry Potter:

Just accept the first video is not going to be great but what will happen is,

Jerry Potter:

you know, then you start storyboarding in your head to, as Jerry describes,

Jerry Potter:

pick out those moments where you know, you'll be able to get the Shorts

Jerry Potter:

out of it because you've aligned it in your head well enough to do it.

Jerry Potter:

And actually, I also talk about, like, how you film stuff with the view of

Jerry Potter:

the edit whilst you're filming it.

Jerry Potter:

That's another skill that you learn because you get to an edit and then

Jerry Potter:

you think, Oh, if only I'd have said that this way, or if only I'd have

Jerry Potter:

filmed that with this angle as well, I would have been able to use that.

Jerry Potter:

And you can't really go back a lot of the time to do it.

Jerry Potter:

Maybe in mine and Jerry's case, in this kind of studio scenario, you can.

Jerry Potter:

But if you're filming something on the road, you don't get

Jerry Potter:

a chance to do it again.

Jerry Potter:

So you've got to kind of be agile and think about those different shots

Jerry Potter:

that you want for the edit, which kind of goes out the window, right?

Jerry Potter:

If you don't brief your editor very well when you send it for

Jerry Potter:

outsourcing, all of that, what was in your head probably doesn't come

Jerry Potter:

out very well to translate and you're just at the mercy of the editors.

Jerry Potter:

So yeah, I think it's really important what you've just said about

Jerry Potter:

the process that you go through.

Jerry Potter:

Okay, so I think last couple of questions really, I would say you

Jerry Potter:

talked about not changing much with your YouTube stuff over the last 6 years.

Jerry Potter:

But you had the idea; was there anyone that had a kind of big influence

Jerry Potter:

on you during this whole process?

Jerry Potter:

I think you talked about someone offline before, but anyone that

Jerry Potter:

you can think of, or a couple of people that might have helped you

Jerry Potter:

with how you pieced it all together.

Jerry Potter:

Yeah,

Jerry Potter:

Yeah well, um, you know, the person that I would credit more than anybody is Justin

Jerry Potter:

Brown from Primal Video, and I'm honoured to call him a friend now, but before he

Jerry Potter:

knew who I was, I was watching his videos before, and I don't think he even had,

Jerry Potter:

I'm in his membership now, but he didn't even have a paid membership back then.

Jerry Potter:

I was just watching his tutorials.

Jerry Potter:

And so that was a big part of how I got my strategy in the very beginning.

Jerry Potter:

I was signing up for anything free they offered.

Jerry Potter:

I was signing up for the email list and just trying to learn and

Jerry Potter:

everybody, there's somebody out there that will resonate with everybody.

Jerry Potter:

And, you know, hopefully Matthew is your guy for this

Jerry Potter:

because when you stick with one person, you can really learn a

Jerry Potter:

lot and the way that the systems and everything flow together.

Jerry Potter:

So, but yeah, always happy to give a shout out to Justin.

Jerry Potter:

He's so giving and creative with everything that he's done and

Jerry Potter:

wouldn't be here without him.

Jerry Potter:

We finally got to hang out in person where you and I did at Social Media

Jerry Potter:

Marketing World this year, which was cool.

Jerry Potter:

Matthew Hughes - King of Video: Yeah.

Jerry Potter:

And it was great to meet Justine cause I'm the same as you.

Jerry Potter:

I'd consumed so much of Justine's content ahead of that time.

Jerry Potter:

And I think I was at atomic when he did something online when they

Jerry Potter:

did something during lockdown.

Jerry Potter:

And again, getting to meet him was really great.

Jerry Potter:

And you know, for me, I think I've got people that are in my membership

Jerry Potter:

and all my previous membership and in my programmes and stuff

Jerry Potter:

that follow me for what I'm doing.

Jerry Potter:

Equally, I'm in Justin's membership, and in a bunch of others as well, like,

Jerry Potter:

you never really stop learning, and we talked, you talked about us doing similar

Jerry Potter:

things, like, of course, because we're all in the creator space, you know,

Jerry Potter:

we're all part of that, and we just do things in a different way, and that's

Jerry Potter:

okay, and, and so I really like that.

Jerry Potter:

One of the things I really liked about marketing and the events

Jerry Potter:

that I've been to is I don't really meet any douchebags along the way.

Jerry Potter:

There's the people, every now and again, you meet someone, you're like, oh, God, I

Jerry Potter:

can't spend any more time with that guy.

Jerry Potter:

But for the most part, people are so giving.

Jerry Potter:

They know what it feels like to be on Video #1 or Day #1.

Jerry Potter:

And that's why I love the stories and you telling us more about your

Jerry Potter:

story because there's so much value that you can pick up in the little

Jerry Potter:

intricacies of things that you're saying.

Jerry Potter:

So, definitely if you get a chance to go to some marketing events and hey, don't

Jerry Potter:

forget TubeFest, which is coming May 23rd in the UK, as it is right now, next year

Jerry Potter:

but that will come around as quick as you can imagine, love to get just in there.

Jerry Potter:

I don't think we're going to do that this year, but we'll see, still got to have

Jerry Potter:

a conversation with people like Justin.

Jerry Potter:

So, great.

Jerry Potter:

Thanks for sharing that, definitely a good person to follow.

Jerry Potter:

I will link to just in the Primal Video, in the show notes as well.

Jerry Potter:

Finally then tell us a little bit Jerry, about what you do, what your

Jerry Potter:

programmes are, how you help people and how we can find out more about you then.

Jerry Potter:

Yeah.

Jerry Potter:

My main mission is to help business owners and entrepreneurs

Jerry Potter:

reach the clients that they need.

Jerry Potter:

And we had this massive shift over the last year and a half on social media

Jerry Potter:

platforms with YouTube Shorts, Facebook and Instagram Reels and TikTok videos

Jerry Potter:

where now, we can put out content, organic content for free and get in front of

Jerry Potter:

people that, we don't have to pay, you know, money to ads to reach people that

Jerry Potter:

are, that want to hear about our stuff.

Jerry Potter:

In the grand scheme, I'm happy to help all business owners with all social

Jerry Potter:

media, but I've really been narrowing down on these short form videos

Jerry Potter:

and helping people get free leads.

Jerry Potter:

I teach a framework called the DATE Framework and it's all about how to take

Jerry Potter:

somebody from being a stranger to a buyer.

Jerry Potter:

And if you want to learn more about that or learn more about me, I mean, you can

Jerry Potter:

find me at lots of places, obviously fiveminutesocialmedia.com, but I encourage

Jerry Potter:

you to go check out dateyourfollowers.com and you can take a free class there

Jerry Potter:

and learn how that works, cause I think if you've got something people want,

Jerry Potter:

they should hear about it, and they want to hear about it, and now we can do that

Jerry Potter:

without delving into the confusing world of paid ads, wait, losing thousands of

Jerry Potter:

dollars before we know what we're doing.

Jerry Potter:

Matthew Hughes - King of Video: Brilliant.

Jerry Potter:

I love that.

Jerry Potter:

Date your followers.

Jerry Potter:

Good.

Jerry Potter:

It's fascinating to hear about.

Jerry Potter:

I don't know about you, Jerry, but I've got about a million domain names in

Jerry Potter:

my control panel but it's fascinating because we, as entrepreneurs, we buy

Jerry Potter:

these domain names when we have the ideas and then some of them like, we've

Jerry Potter:

got a CRM product called Last CRM.

Jerry Potter:

I think I bought it 2015.

Jerry Potter:

We didn't launch it until the start of this year.

Jerry Potter:

You know, it's just sat there.

Jerry Potter:

So date your followers.

Jerry Potter:

That's great.

Jerry Potter:

Thanks so much for your time, Jerry.

Jerry Potter:

I really appreciate it.

Jerry Potter:

Really appreciate you sharing your story.

Jerry Potter:

There's so much gold in there.

Jerry Potter:

And the thing is, I don't know where these interviews are going to go and

Jerry Potter:

what's going to happen, but I know when I meet good people and they've got a

Jerry Potter:

great story to tell, then people will definitely get something out of it.

Jerry Potter:

So I really appreciate your time to come and share that with me today.

Jerry Potter:

Thanks so much everyone that's listened.

Jerry Potter:

Don't forget you can join for free, the YouTube Community,

Jerry Potter:

which is youtubecommunity.co.uk.

Jerry Potter:

And I think that's all we've got to say.

Jerry Potter:

Really.

Jerry Potter:

I don't really have a jingle for an outro either, so we're just

Jerry Potter:

probably gonna end it there in some really sharp, shocking way.

Jerry Potter:

we should, Jerry's like, no, no.

Jerry Potter:

I worked on the radio.

Jerry Potter:

We had a lovely jingle for the outro.

Jerry Potter:

Well, on the radio, we'd be going to commercial right now.

Jerry Potter:

So, but Matt, thank you for having me.

Jerry Potter:

Absolute pleasure.

Jerry Potter:

I love talking about this stuff.

Jerry Potter:

Matthew Hughes - King of Video: No, no worries.

Jerry Potter:

Thanks so much.

Jerry Potter:

Wicked.

Jerry Potter:

Bye-Bye everyone.

Show artwork for YouTube Success - YouTube for Business & YouTube Growth, Video Marketing

About the Podcast

YouTube Success - YouTube for Business & YouTube Growth, Video Marketing
How to Launch and Grow a YouTube Channel
YouTube Success: Unleash Your Inner Creator! 🎥✨

Ever dreamt of riding the YouTube wave to stardom? Or perhaps just keen to boost your brand and master the art of viral content? Dive into "YouTube Success" - your ultimate backstage pass to the world of YouTube stardom! 🌟 From decoding algorithms to crafting click-worthy thumbnails, we’re pulling back the curtain on every tip, trick, and trade secret.

But wait, there's more! 🎤 Every episode brings you face-to-face with the platform’s movers and shakers - successful YouTubers, content gurus, and savvy entrepreneurs, all dishing out their success stories, failures, and that one thing they wish they knew before hitting ‘publish’.

So, whether you're a budding YouTuber with a brand new channel or an entrepreneur wanting to skyrocket your digital presence, strap in for a fun and enlightening ride. Because the road to YouTube success just got a whole lot clearer (and way more exciting)! 🚀

Hit subscribe and become the creator you were destined to be. Your journey to YouTube stardom starts here! 🎬🔥 #YouTubeSuccessPodcast

About your host

Profile picture for Matthew Hughes

Matthew Hughes

Matthew Hughes is the King of Video.

In 2013 he started his video company that he ran for 7 years creating video and travelling the world, with clients from one man bands through to billion dollar companies.

Fast forward to 2019 and he created the King of Video brand to help small business owners confidently, create, consistent video content that connects with their audience.

In 2021 Matt turned his focus to YouTube and has the goal of getting 1000 small businesses to 1000 subscribers using YouTube as the primary platform to grow their business and make money by strategically creating video content.