How To Batch Film 3 Months Of Content

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In this episode, I'm going to talk about batch filming and

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how to create so much content that you can launch your channel just by

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being prepared in this simple way.

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This episode could also be called how to launch your YouTube channel, what

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you need to get started to enable you to launch and have a good plan, a

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solid plan for the next three months.

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I want you to know that one of the biggest things that stops people is perfectionism.

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It's perfectionism with planning, it's perfectionism with filming,

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it's perfectionism with editing.

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So really, in this episode, if we talk about batch filming and I tell you

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the process, and I've got six points here to talk about with the process.

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I want you to take this as inspiration to listen to this episode, and then go

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and actually take some action and do the thing, because the only thing that's

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stopping you being a YouTuber right now is the fact that you're not creating

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content and you're not publishing content.

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There is nothing else.

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You don't need anything else.

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There's not any particular techie thing that's stopping you.

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There's not anything to do with who you are and how you speak as long

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as you can stand or sit and you can talk for a period of time about your

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expertise, then you are good to go.

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And for most people, if they went to a networking event,

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they might be nervous about it.

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They might not be great with public speaking, that kind of thing.

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But they would be able to go and talk about their expertise if they had to.

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If you, as an employee and your boss said to you, you've got to do a 10-minute

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presentation about this specific topic that they knew you were good at, you

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would just do it and crack on with it.

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But when we're on our own, as business owners, as entrepreneurs,

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sometimes we feel like there's no one to tell us that we've got to go

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and do that, so we just don't do it.

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So I'm giving you permission now to make sure you go and do it, alright?

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Now these are the six things that I wrote down in a rush to

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tell you that you need to do.

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There's probably more than these six, but I'm just going to go with

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these six things to start with.

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And don't forget, if this is your first time listening to YouTube Success Podcast,

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head over to youtubecommunity.co.uk where there's a free community, you

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can come and join that community and get involved in talking about the

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episodes, we'll publish the show notes.

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The show notes are on YouTube Success Podcast, which is probably where you

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found us, but that community is great for everybody because you can get involved and

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if, hey, if you do take action, come into the community and let us know about it.

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Let me know that you've taken inspiration from this and actually done the thing.

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So the first step in really launching your channel and doing batch filming

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is to plan the first 10 to 12 videos.

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So when you're getting started, think about your expertise.

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Whatever you've decided is the thing that you're going to share, the

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thing you're going to talk about.

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And think about the questions that people ask you the most.

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We don't need to worry about creating the best videos yet, the

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best things to put out on YouTube.

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What we need to think about is content that we're comfortable with talking

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about, content that we can share, that would help us in our business.

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So if you've got people actually asking you questions all the time, then being

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able to send a video on YouTube to them is going to help them and help

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you because you don't have to explain the same thing over and over again.

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Now you can always update it if things change in those 10, 12

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videos, you can update it later on.

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It's no problem.

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So think about that.

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And what I ask people to do is think about maybe 20 different topics.

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So I say, think about the 10, 12 questions, but actually think about

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10, 20 questions where you could talk about the answer to that question in

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five minutes, five to 10 minutes maybe.

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That's it really.

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You don't need to be talking about it for 20 minutes.

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You don't need to go into detail.

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Just think of a 5 to 10 minute answer to the question, what you

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will do when you come up with those 10 to 12 videos, 20 topics, you're

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going to eliminate some of them.

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Some of them might really be similar, that kind of thing.

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Or maybe you just film those later on.

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But when you've got the 10 to 12, then you want to create a, I use a post-it note.

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If you're on YouTube watching this, I've got a post-it note here with my points.

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I put the title at the top and then I put three to five bullet points about the

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particular video that I'm talking about.

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That's it, that's simple.

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Because then what I'm going to do is just wax lyrical about that topic,

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I don't need to plan any more than that, I'm not going to script it.

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Some people like scripts and that's fine if you're one of those people.

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I know somebody that used to be an actor, actress, actor, actress, I think

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we just say actor these days, don't we?

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She used to be an actor and she said that she preferred scripts because

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that's what she was used to, so every time she did something she scripted

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the whole thing out and away she went.

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But for me, I don't like scripts.

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I feel like when I'm reading I'm wooden.

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I just prefer to wax lyrical.

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So you can make the choice, which one's good for you.

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Then what I want you to do, point number two, is I want you to take the

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video, one of the topics, and as you're batch filming as many as you can, I

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want you to film them without stopping.

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One of the difficult things we do when we're going through perfectionism

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during the filming process is that we can start it and we can make a

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mistake and then we stop again and then we have to start from the start.

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But I want you to know that during the editing process, you

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can fix that stuff later on.

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So point number three, to go along with that, is when you make

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mistakes you've just got to pause.

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You've just got to stop for a second.

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Take a deep breath.

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And then go again.

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That's it.

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That's all you've got to do.

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But the camera is still rolling and when you are in the editing

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suite later on, you're going to go and take a look at the edit.

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You're going to go through the video and you're going to find the mistake

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where it happened and just cut it out.

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And if you use something like Descript, the link is in the comments

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for Descript and the show notes.

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Not in the comments, in the show notes.

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Still think I'm doing Facebook Lives.

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You can edit it like a Word document.

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So that really helps you with those mistakes.

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There's plenty of other things people do.

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They will clap if they make a mistake so they can see the high wave, the

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line on the waveform, you know, when you clap it puts a big jump

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in the audio so you can jump to it.

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But really just having a pause is just as good because the pause will appear

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as like an empty space of no sound.

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And that's usually a good indication that you've got to go and edit at that point.

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Then as I mentioned, point number four is to use Descript to edit.

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So Descript will, once you drop it into Descript, well actually if you're

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filming like I'm filming now, I'm filming in Ecamm actually, but you

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could film directly into Descript.

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What that would do then is once you drop the file into Descript, it will

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say, do you want to transcribe the file?

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That will then give you a transcription, which you can then

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edit it like a Word document.

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You can remove filler words, so all your...

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I'm not even going to say them because I know it will appear in my transcript.

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But all your filler words, if you don't know what filler words are, you'll

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find out once you go to Descript.

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And then you can also do, oh man, just had a notification.

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I might just leave this in just to let you know what happens when...

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Here's another tip, when you're filming is to close all your notifications.

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On my Mac actually, I can set it to focus mode, so I go into my Mac settings,

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I say focus mode for one hour and that turns all my notifications off.

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The only notification I get is my WhatsApp notifications if one of my family needs

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me because they are on focus mode, they're prioritised above focus mode, and it's

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a slight, extra little bonus tip for you is to put yourself on focus mode so all

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your notifications don't come through.

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Then once you've edited it in Descript, and look, it doesn't

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have to be perfect in Descript.

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Don't think that you need to edit it, it needs to be beautiful and

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all the jumps need jump cuts and stuff need to be exactly right.

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It just has to be good enough.

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And you know, when I used to run a video production company, I didn't

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like the words good enough because good enough meant that we'd not

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done something to a certain level.

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And I always wanted to publish stuff, the corporate videos and stuff that we

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filmed to a really good quality level.

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But actually, when we're doing it for ourselves and when we're just

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getting started, good enough is okay.

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The way I talk about it with my team is I say if we're at 95%,

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that I think is good enough.

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So you might find in the captions for this video, or if you're looking

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at the transcript in the show notes, like some of the words might not

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be correct and that's just okay.

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Really, people are not going to jump around and tell you about it unless it's

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a bit of a weird caption that it's saying.

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I actually know somebody that purposely makes mistakes in their

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videos in order for people to come and comment on those mistakes.

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Because people will because they love their own ego and they like to point out

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when you've done something wrong, which is why I love leaving bloopers in my videos.

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So then number five is that you've got to publish it.

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Okay, you've filmed it, you've edited it, you've got it all

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sorted, you need to publish it.

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Now, just one caveat to that is, what I want you to do is film as many as you can.

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And when we're talking about batch filming, that means as many as you can.

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So I said like get you 10 to 12 topics because that's

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three months worth of content.

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Actually 13 weeks is, or 13 videos is three months worth of content.

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It might be that when you get started that you can only film like four at a time.

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And you just run out of energy, you run out of steam or whatever, you need to come

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down and do them later on, that's okay.

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You might be able to film them all at the same time, and you might go

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immediately to start editing them.

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For me, I prefer to just split all of that stuff up, so I'll

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think about filming it in one go.

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Do the batch filming and then I'll wait a day or so to go and edit it

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and then I'll put all the videos in.

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I'll organize them all in my Descript and start editing them and then I'll

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edit as many as I can in that go.

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So that's the kind of the batch process there is film as many as you can, 10

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to 12, 13, but as many as you can.

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Then when you get to the point, go and edit as many as you can.

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And then we want to get at least, at least 6, if not sort of 10.

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ready before you publish the first one.

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So even though my point five is publish, I don't want you to film, edit the first

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one and then publish that straight away.

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I want you to build a bank of content.

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The only time that will change is if you're in my membership or in one of

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my programs, when I might tell you just get to get a video published.

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But I think if you're really serious about this thing, I want you to get good

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bank of content created ahead of time and then we're going to publish later on.

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Okay.

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And we're going point number six, is we're going for one per week.

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So I've talked about 13 weeks being three months of content.

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We're going for one video per week.

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So that means if you came with up to 10, 12, 20 ideas on the piece of paper,

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you're going to get to 13 and you've got those three months of content.

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That doesn't mean you have to publish them in that 13 week order.

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You can if something happens, I'm thinking of like, hot topics, newsworthy content

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that you think 'I just want to create a video about this because it's perfect for

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my business, perfect for my audience'.

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I'm going to film that today, I'm going to edit it today, I'm

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going to get it out there today.

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You can do that as well, but if you've got that base of 13 videos,

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and you continue to do batch filming that way, so you always, you know,

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you don't want to get to Video 13 before you start batch filming again.

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You want to get to sort of Video 5 or 6 at the very latest, maybe even

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four, I would suggest after the first month of publishing, you're going to

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want to start the next batch filming process, because then you've already

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always got that base of content that you can publish and get out there.

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Okay, so I'm going to just recap that.

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Plan your 10 to 12 videos.

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See if you can get up to 20 topics, but look for the 10 to

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12 that you really want to do.

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Film them and don't stop.

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Don't stop.

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Let that video just keep going.

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Fix the mistakes and the errors in the edit.

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If you make a mistake, pause, use Descript to edit it because it's super

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simple, a piece of software might look a little bit complicated when you first

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get started, but it, but I promise you, if you learn that, if you get to grips

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with that, it will be great, great for content repurposing, which we'll

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talk about in a different episode.

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Don't forget to get the videos out there and publish them.

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We must actually launch the channel and get them out there.

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And, of course, stick to one video per week.

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That's a great strategy for the start that will keep the content rolling.

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Alright, that's it for this episode.

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Don't forget to join the YouTube Community, youtubecommunity.co.uk.

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My name's Matt Hughes, King of Video.

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Thanks so much for your time and attention.

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If you liked this episode, don't forget to share it, like it, go over to YouTube

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and give it a comment on there and check out the show notes for any links to stuff

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that I've talked about in the episode.

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Alright, take care.

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See you next time.

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Or maybe you'll hear me next time.

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Bye bye!